Can you name a good reason why you haven’t started web video marketing for your business yet?
No?
I’m not surprised, because video can help virtually every business; it is considered one of the “low hanging fruit” areas of online marketing because it will enhance virtually everything you are doing online and increases conversions over traditional text and images.
So why wouldn’t you start now? Here are 5 reasons that might just convince you to get started: Read More>>
Don’t let the hot flushes ruin your first video-making experience! Live video recording can be a little daunting at first but good preparation for your videos will go a long way to calming the nerves and shooting something that looks and sounds professional.
We go through five tips to record live video below, which should help you.
1. Script It But Don’t Read It
Prepare what you’re going to say; in fact the script you write will be the single most important aspect of your video because, ultimately, it’s your message and how you deliver it that counts. Read More>>
Your web videos should be spread far and wide but, in terms of your website, there are some key pages where it is irreplaceable.
Video increases conversion rates of leads – so it is a powerful tool to encourage a call to action. That means it needs to be sitting on your pages with the highest traffic.
Check with Google Analytics what your most visited pages are. Then add video to it. The likelihood is that some of the following pages will be the key ones: Read More>>
Video testimonials are like gold nuggets for your business. Every one adds credibility and authority to you – and we’ve mentioned many times that this is the currency you want to be dealing in online; you NEED it to make sales.
There is a definite strategy to making good customer testimonials that sell your business and that begins with knowing what to ask.
Try the eight questions below for size, first of all: Read More>>
Web video equipment needn’t cost you a fortune; but there are certain essentials you’ll want, to make decent-looking and sounding video that helps you get your message across.
Below we take you through the basic equipment that you’ll need; you can spend as little as about a thousand dollars on this…or the sky’s the limit at the upper end of the range! Read More>>
Being a perfectionist is great in some areas, but I find that when it comes to business video making, it can be used as a reason not to do anything at all!
The only thing worse for your business than bad web video is no web video, so it can often be a case of biting the bullet and just getting started.
Typical Reasons Not To Start
We hear many reasons why businesses have not yet started a web video strategy:
“We don’t have the right equipment”
“We haven’t found the right video production company to help us”
“We’re waiting for the end of the financial year”
“We just need to get “this” out of the way …then we’ll….”
“We want to read up a bit/go on a course/find some tutorials so that we get it right…”
It’s true that every Tom, Dick and Harry can have their own video channel these days; but very few businesses go about YouTube channel optimisation the right way to make theirs stand out in the crowd.
Remember that your channel is important for promoting videos that drive potential customers to your website so optimizing this process is an integral part of generating traffic.
Below we look at a few strategies you can use to make sure that you are on the map when it comes to online channels that make an impact. Read More>>
You’ve spent time planning, shooting and editing your video; it’s been uploaded to YouTube and is looking great on your channel! Now – it’s time to sit back and watch the viewers flock to view it, right?
Not quite so fast! Video optimization is a key component of video marketing as you need to give your creations the maximum chance of appearing in YouTube search results.
Remember that YouTube is a “vertical” search engine, meaning a search engine that delivers results for one type of medium only– online video.
Therefore many of the rules of optimizing video are similar to the rules of on-page SEO for your website – much of the emphasis is on using the right keywords in the right places.
Here are five of the main guidelines to get your video ranking: Read More>>
We have covered in another blog post about how to optimize YouTube video in a non-competitive business area – but sometimes there are some “buzz” areas that attract a lot of videos; this makes it harder for your videos to rank and therefore, unless you learn some “guerilla warfare” tactics, your video will be rustled out of town!
Optimizing for keywords in the title, description and tags is all well and good most of the time. Most people uploading to YouTube don’t even do that.
But for some areas – usually where the stakes are higher and the “big boys” are involved – it helps to know what YouTube is on the lookout for in its algorithm. Read More>>
Web video may be the “buzz” topic out there these days but it’s amazing how few businesses know how to structure online video properly.
Remember that virtually everything that internet marketers do outside of their website should be designed to get as many as possible flocking to the website; it’s almost all about generating qualified traffic to your site.
So, just as with your social media marketing and PPC campaigns, your video needs to be structured to send people back to your website.
How do we do that? We focus on a few areas below. Read More>>
