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Web video equipment needn’t cost you a fortune; but there are certain essentials you’ll want, to make decent-looking and sounding video that helps you get your message across.
Below we take you through the basic equipment that you’ll need; you can spend as little as about a thousand dollars on this…or the sky’s the limit at the upper end of the range! Read More>>
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Just do it!
Being a perfectionist is great in some areas, but I find that when it comes to business video making, it can be used as a reason not to do anything at all!
The only thing worse for your business than bad web video is no web video, so it can often be a case of biting the bullet and just getting started.
Typical Reasons Not To Start
We hear many reasons why businesses have not yet started a web video strategy:
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It’s true that every Tom, Dick and Harry can have their own video channel these days; but very few businesses go about YouTube channel optimisation the right way to make theirs stand out in the crowd.
Remember that your channel is important for promoting videos that drive potential customers to your website so optimizing this process is an integral part of generating traffic.
Below we look at a few strategies you can use to make sure that you are on the map when it comes to online channels that make an impact. Read More>>
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Check the competition.
You’ve spent time planning, shooting and editing your video; it’s been uploaded to YouTube and is looking great on your channel! Now – it’s time to sit back and watch the viewers flock to view it, right?
Not quite so fast! Video optimization is a key component of video marketing as you need to give your creations the maximum chance of appearing in YouTube search results.
Remember that YouTube is a “vertical” search engine, meaning a search engine that delivers results for one type of medium only– online video.
Therefore many of the rules of optimizing video are similar to the rules of on-page SEO for your website – much of the emphasis is on using the right keywords in the right places.
Here are five of the main guidelines to get your video ranking: Read More>>
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We have covered in another blog post about how to optimize YouTube video in a non-competitive business area – but sometimes there are some “buzz” areas that attract a lot of videos; this makes it harder for your videos to rank and therefore, unless you learn some “guerilla warfare” tactics, your video will be rustled out of town!
Optimizing for keywords in the title, description and tags is all well and good most of the time. Most people uploading to YouTube don’t even do that.
But for some areas – usually where the stakes are higher and the “big boys” are involved – it helps to know what YouTube is on the lookout for in its algorithm. Read More>>
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Web video may be the “buzz” topic out there these days but it’s amazing how few businesses know how to structure online video properly.
Remember that virtually everything that internet marketers do outside of their website should be designed to get as many as possible flocking to the website; it’s almost all about generating qualified traffic to your site.
So, just as with your social media marketing and PPC campaigns, your video needs to be structured to send people back to your website.
How do we do that? We focus on a few areas below. Read More>>
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Talk to your customers via web video.
One of the tools that any new web-based business needs to get to grips with early on in the game is online video marketing.
Web video is rapidly becoming just as important to your business as having a website and soon it will be so mainstream that you will look outdated if your website DOESN’T feature it.
Therefore it helps to have a basic action plan to work to. The below details should help. Read More>>
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You do not have to be a pro to edit YouTube videos.
Some new video editing tools just released by the folks at YouTube make it even easier for video-making novices to get their videos looking sharper, snazzier and more professional.
These new browser-based tools won’t be getting professional video producers salivating; but they are aimed at the other 99 % of people out there who don’t have specific video editing software and are not yet in the groove of making professional-quality YouTube videos for their business.
We would hope that if you’ve been following this blog over the past few months you have built up enough knowledge to elevate you above the standard YouTube video-uploader; certainly if you have been through the Lights Camera Profits! DVD then you know more than most. Read More>>
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Use staff videos to promote your business.
One great way to create engaging short videos that help to sell your business in a very subtle way is by using staff interview videos.
These short clips where you interview your staff on their given area of expertise serve many purposes and send many positive messages to viewers.
Following are some suggestions for how to use these great tools and why they will help your business. Read More>>
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Keep your high-rolling clients happy.
Are you looking for new ways to make your high-end clients feel special and also to help you with your web video marketing campaign?
One way to make a splash in both of those pools is to send a camera to your customer and ask them to record video testimonials and send the file to you so you can post it; they can keep the camera!
We often think of testimonial videos as chores for the people who have to do them – that applies to write ups or videos; but the truth is that many clients will be only too happy to help, especially if you look after them well.
It also plays to their ego and can give them that feeling that they are special, coveted and important enough to your business to be asked to put it on film. Read More>>
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