It is not enough to just create a great video, post it on YouTube, and just wait for things to happen. You have to put some effort into making your video rank or stand out from the crowd. There are many things to consider that will affect your video’s rank in a search.
The following factors play into how Google’s algorithm ranks a video. More of each is better and results in a higher video ranking.
- Backlinks: Links to your video from other web pages.
- Embeds: People are allowed to embed your video into their webpage unless you specifically disable this for your video.
- Views: The number of times the video has been viewed.
- Ratings: People are allowed to rate a video from 1 to 5 stars
- Comments: Comments from viewers are allowed on videos unless you specifically disable this for your video.
- Age: The age of your audience.
- Playlists: YouTube users can create playlists that include any public video on YouTube.
- Channel Views: This is the number of visits to your YouTube channel where your videos and information are displayed
- Subscribers: Your subscribers are those who have signed up to be notified of new content posted in your channel.
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