Easy SEO. Getting To #1 On Google. is a post from: #1 Melbourne SEO Services Company

As a business owner, there are many demands on your time. Not only do you have to run your business but you also need to get new clients through the door. How do you do it?

Chances are you have a business website, but is it bringing you a steady stream of new “hot” clients?

You probably intuitively know that a #1 ranking in Google would boost your traffic, and get you some real results, but you’re already as busy as heck, so here’s the question:

“How do you get to #1 on Google?”

Well, in short you have 2 choices #1 you learn to do it yourself or #2 you let a professional company to do it for you. No matter which way you go Melbourne SEO Services can help. We’ve got a wide range of SEO training courses and/or we have the “done for you” service. It’s easy SEO.

Here’s how Melbourne SEO Services does it:

• We have an initial 15-30 minute free phone consultation with you about your business, including your products, service and competition.
• We assess whether there is the potential to get you great results, including getting you a positive return on your potential investment
• If we think you are a good fit, and that we can guarantee a great result, we’ll get straight to work

We know what we need to do to get your small business website to #1. Make your SEO easy, contact Melbourne SEO Services for a obligation-free chat today.

Stage 4: Website Analytics is a post from: #1 Melbourne SEO Services Company

Site Reporting & Ongoing SEO

Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts through website analytics. You are able to see where you appear on Google, how many new visitors this brought to your website and how many of these visitors went on to make a purchase. And that’s just the beginning…

Once you engage in website analysis and start to see the benefits of a successful SEO campaign (through website analytics), it can become very addictive. You’ll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy.

The fact is, you can’t improve what you don’t track… and that’s why we suggest you track everything! If you don’t currently have any tracking on your website, check out a free service called Google Analytics – it’ll provide you with more information than you’ll know what to do with.

The key metrics we like to follow, include:

Unique Visitors
It’s important to keep an eye on the number of unique visitors to your website. Be wary of any webmaster that talks in terms of “hits”. Hits really aren’t a very good representation as to the number of visitors to your site – it can make things appear busier than they really are. Instead, you want to see your unique visitors increasing month on month.

*By following the right steps you can very easily see increases of 300%+ but it all depends on how your site is currently performing.

Actual Pages Visited
Seeing where your visitors go when on your website can identify some easy opportunities to increase profits. Knowing what pages are most visited then gives you the opportunity to improve the rate at which those pages convert. This is often overlooked by those new to SEO, yet it can give you one of the biggest returns. And here’s why…

*Increasing a page’s conversion rate from 1%-2% will yield the same profit results as doubling your traffic. That is to say, you’re converting twice as many visitors from the same number of visitors.

Length of Stay
Have you ever visited a website only to leave almost immediately? Most likely you didn’t find what you were looking for and so you didn’t make a purchase. By analysing how long your visitors stay on your website (along with a few other tests) you can identify what made them leave. Obviously you want to give them what they are looking for and the longer they stay, the greater the chance they’ll purchase your product or service.

What Customers Are Buying
Many people tend to focus on their weaknesses, thinking they need to become stronger in that area. The reverse is actually true. It’s important to analyse where you’re already successful and do more of that. By analysing what’s already selling, you’ll be able to build your website (and profits) faster than you ever thought imaginable.

Want to find out more about website analytics, watch this: