Use web analytics to understand your site visitors.
Measuring results is important in everything we do in business and is one of the keys to constant improvement; so once you have your site up and running, what website analytics tools do you use to monitor its performance?
There are five key areas we have identified that you can focus your attention on – not only to point out weaknesses of your site, but to see what’s working well.
1. Number Of Visitors
The number of visitors you get is one determining factor of how successful your online business will ultimately be, as site traffic means leads – it’s the equivalent of people passing your high street shop. Read More>>
Is Google spying on you?
To rephrase the question, does Google spy on you with their Google Analytics? Do they take this information and then potentially use it against you?
I think this idea comes from the conspiracy theorists who want you to believe Google is evil. Sure it’s true that Google currently dominates many utilities on the web: email, analytics and all of the others in Google Apps.
That said, Matt Cutts, an engineer from Google’s web spam team, has said on record that his team doesn’t get access to Google Analytics, and the Google Analytics team doesn’t have access to their information. So they don’t use Google Analytics against anyone. Who knows if he’s being truthful or not?
Read More>>
Site Reporting & Ongoing SEO
Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts through website analytics. You are able to see where you appear on Google, how many new visitors this brought to your website and how many of these visitors went on to make a purchase. And that’s just the beginning…
Once you engage in website analysis and start to see the benefits of a successful SEO campaign (through website analytics), it can become very addictive. You’ll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy.
The fact is, you can’t improve what you don’t track… and that’s why we suggest you track everything! If you don’t currently have any tracking on your website, check out a free service called Google Analytics – it’ll provide you with more information than you’ll know what to do with.
The key metrics we like to follow, include: Read More>>
