In this day and age trust is a valuable commodity. It’s the one thing that can make people decide to spend their money with you and not with someone else, so you’ll want to make sure that your website builds the trust of your visitors. If they don’t trust you, they won’t buy from you.
There are tons of books, videos, courses, etc on how to build trust with your target audience, and I’ll touch on one of the most important ones here.
“Social proof” is one of the biggest ways you can build up the trust between you and your site visitors. If you’re not familiar with the term, it literally translates to “Well, everyone else is doing it…”
Testimonials and reviews are one of the best things you can add for building trust. If someone comes to your page and sees a list of other people who have bought from you – and are glad they did – this can make the current visitor feel even better about buying from.
You can get into social media – Facebook has the “like” button that can be added to your page, and the ability to see how many of their Facebook friends have trusted you enough to purchase products or services from you.
Again, this is only one way – there are plenty of different ways to build trusting relationships with your visitors that can turn them into paying customers. Here at Melbourne SEO Services, we can take care of all this, as well as all of the other trust-building processes needed to make your website a successful one. Let us know today where you want to start – click here.
I always get drawn to a product or service after I watch or read testimonials. For my own online projects though, one of the hardest tasks for me is to approach past customers and ask them for testimonials. Any ideas on how to quickly and easily get great testimonials? Is it all just a matter of knowing what to say and how to say it or are there any other techniques?
@Jam – Agreed, this can be a hard task for those who are not too familiar with the process. First thing that I would recommend is to simply not rush into it. By that, I mean don’t send an email and simply ask.
I would recommend touching base, seeing how things are going, maybe asking how they believe your product can be improved, and from there, if they are happy with the product, ask them if they would like to offer a testimonial, either text or video based.
I too, am much concerned of the site’s (and the site owner’s) reputation before I can go ahead and purchase something from them. I may be doing a snail pace in doing (online) decisions in that regard, but I just want to make sure to get my money’s worth after the purchase.
As for the Facebook’s ‘like’ way of getting other people’s nods, I have noticed that this is something that a lot of our local online marketers are doing and it seemed to be quite effective. But in my opinion, nothing beats the personal testimonials from people who got first hand experience in trying the product/service as opposed to just clicking the like button in Facebook which is very easy to do.
Cheers,
Nhil