If you don’t build a business that can operate when you’re not there you don’t really have a business – and web outsourcing is a great strategy for making sure you do have one.

If you have been following our posts on the Competition Crusher workshop topics you should be clear by now on mapping out your business into a series of detailed processes; if everything goes according to plan, you will reach a stage where you cannot look after all those processes yourself and, in order to expand, you will need to hire team members.

You Can’t Do It Alone!

Don’t pretend that you can do it all yourself – if you have built a strong business you won’t have the time or skill-set to be able to manage everything without some talented help.

Remember that a business needs to be able to operate and earn you income when you are not there, so the idea is to slowly remove yourself from the day-to-day running, so you can focus on the bigger picture.

Following The Franchises

Large, successful franchises that have become household names likes Subway or Starbucks have automated their core central systems so effectively that the same model can be plugged in anywhere in the world to achieve the same results.

This highly systemised approach is a good one for your business as you build it; focus on documenting and systemising everything that’s key to running your business, as this is a vital step to being able to grow.

Hire “A” Players

“A” players give great performance even when the systems they work with are not perfect; these are the people you need working in your business and it’s well worth taking the time and effort to create a hiring process that can find them (I have written a separate blog post on this.)


The first step to web outsourcing is often termed “out-tasking”; this is where small jobs are advertised online on sites like oDesk or Elance and you can hire contractors to complete these small, one-off jobs. The relationship usually doesn’t go beyond this.


Outsourcing is a stage further on, when you hire the best contractors for more regular work. If you have mapped out your business then you should have a clear idea of the team members you need to get your business from where it is now to where you want it to be, and what the priorities are.


This is where you bring the best outsourced contractors in-house as part of your permanent team. Melbourne SEO Services, for example, has a team of Filipinos that are featured on our website and add huge value to our business.

Why The Philippines?

From our experience , Filipinos offer a superb work ethic, excellent communication skills, a great command of English, high skill levels and great value! Because of geo-arbitrage we can pay them a higher salary than they would normally get, but a fraction of what it would cost to hire an Australian.

Web outsourcing takes your business to a new level; there is advice on every level of your online business in the Competition Crusher workshop which you can access here; if you are just starting out as a sole trader you can pick up very useful hints at how to grow your enterprise into a fully-fledged business by watching the workshop (it’s free!). You can also check out the outsourcing process steps.

Get “A” players to help your business.

Not too sure where to get started?

Click here to claim your free Business Accelerator sessions and discover if SEO is right for you.

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