There’s a scene in Dude, Where’s My Car that makes me laugh every single time I watch it. The guys have just discovered they have new tattoos and go back and forth asking each other what theirs say. “Dude.” “Sweet.” “Dude.” And on and on it goes. But when it comes to sales, one of the most important things to avoid is confusion.
People who are confused do not purchase anything, making it important to make sure that your customers are not confused. It’s a simple but important website conversion optimization tip.
This is not to say that you should not give them choices; rather, you want to make sure that their choices are laid out in a way that is clear and concise and where everything is easy to find.
An easy way to avoid this is to follow the “one page, one purpose” rule. Let’s say that you sell sunglasses on your website. You definitely don’t want to have just one big page that lists 200 different pairs of sunglasses. Break it down so that things are easy to find, and therefore is less confusing.
For this example we’ll stick with sunglasses and say that you have 200 pairs by two different brands, Oakley and Ray Ban.
To avoid confusion and to make things easier to find and less confusing, we’ll start by breaking the page into two pages, one for Oakley and the other for Ray Ban. We’ll then break those pages into two more pages each, a men’s page and a women’s page. A bit of text on each of these pages and you’re set up for a page that easy to optimize for search engines, and you’ve made it that much easier for your customers to find what they’re looking for. You can go even further if you want, breaking down the pages into color, frame material, etc, but I think you get the point of what we’re trying to say – easy navigation is the way to go.
Nowadays, many webpages that have multiple products even have a “compare” feature where the customer can add in two or three products and see them on the same page. This is a great idea and can help your visitor narrow down their selection from easy-to-read and easy-to-navigate pages.
Another simple website conversion optimization tip is to make sure that your “Contact Us” page is easily found and that the information on the page is accurate and up to date. The majority of webhosting these days comes with literally thousands of email accounts included so it’s easy to set up a simple contact email (and you can even have it forwarded to another email so you don’t have to check more than one). And with some of the things that Google is doing, like Google Voice, you can even get a phone number that you can set up to take messages from your visitors.
Easy navigation is the key to having a successful website and online presence, and can turn visitors into customers with just a little bit of work. Here at Melbourne SEO Services, we can help with this and can use some of our other methods to turn your website into a successful online business. Click here to find out how we can help you improve your
website conversion optimization.