website metrics

Make it easy for people to browse through your website.

I’ve recently been asked to contribute to an expert roundup blog post and they wanted me to give the best piece of advice I could to business owners looking to increase their traffic with Google.

I thought I’d give you the head start, so here it is…

Focus on improving your website visitor’s user experience above all else.

With the constant changes in Google’s algorithm, stop chasing “loop holes” and “quick fixes” that try to game the search engines.

Your time is best spent improving website metrics like: time on site, bounce rate, number of pages viewed and loading speeds. By focusing on these metrics you will ultimately give Google what they want and in return you’re rewarded with higher rankings, more traffic and higher conversions.

So, whether your rankings improve directly due to these metrics or there’s simply some sort of correlation – either way, it works! You’re making the internet a better place by improving people’s experience when visiting your website.

Of course, if you need a hand, I’d be happy to loan you my team to do it for you:
http://www.melbourneseoservices.com/seo-services-australia/hire-seo-specialists-by-the-hour

And with that… let’s look at this week’s online marketing news news:

The New Age of SEO: Why Your Approach Must Change
www.inc.com/adam-heitzman/the-new-age-of-seo-why-your-approach-must-change.html

Everything You Need To Know About Google’s New Stance On Mobile www.searchengineland.com/everything-need-know-googles-new-stance-mobile-216870

Use the Google PageSpeed Module to Dramatically Increase the Speed of Your Website
www.moz.com/ugc/use-googles-pagespeed-module-to-dramatically-increase-the-speed-of-your-website

Increasing Search Visibility With Google’s Entity Search
www.searchengineland.com/increasing-search-visibility-googles-entity-search-217326

Authorship Is Dead; Long Live Authorship
www.searchengineland.com/authorship-dead-long-live-authorship-217209

Natural Links – What Are They, Really?
www.searchenginewatch.com/sew/how-to/2401908/natural-links-what-are-they-really

Content Amplification – The Future of Online Advertising
www.collective.com.au/traffic/content-amplification-the-future-of-online-advertising

How Native Advertising Fits Into Content Marketing
www.verticalmeasures.com/ppc-advertising/how-native-advertising-fits-into-content-marketing

And how about our news?

#1. We’ve launched a new website for www.MelbourneVideoProduction.com.au just in time for Google’s mobile update. Have you updated your website?

Google’s mobile update rolls out this month.

#2. The Authority Content case studies keep rolling in! Check out the latest: www.trackinglinks.wistia.com/medias/wx2wpz3s0r

And ask yourself, when will you start following Authority Content?

#3. We’ve been experimenting with YoutTube remarketing and we’re getting some amazing results. I think its for two reasons; firstly, YouTube doesn’t make you pay unless someone watches past the first 30 seconds; secondly, the clicks are still very cheap. We’re getting 13 cent views! Try and get ads on TV for that price 😉

Anyway, I’m looking for some savvy business owners who would like to work with me to perfect this strategy. Email back and I can talk you through how we can get you started.

By the way, we both know the Yellow Pages is dead but with the Comedy Festival running here in Melbourne, I spotted this funny:

Not too sure where to get started?

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