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Video Transcript: Custom alerts is a very useful feature. I don’t know, 1% of people, all statistics are made up on the spot, 0.1% of people use this. It’s found under the admin tab, that big orange bar across the top. Back to the screen we saw before and you’re looking for custom alerts. It looks a little something like this. Give it a name, apply it to your profile and make up some rules. Here I’ve said, alert me when medium = CPC.

We know what source medium means now, so basically if the traffic is coming from AdWords and my revenue drops 20% on this day compared to this day last week, or this week compared to the previous week. There are a whole bunch of options that you can choose in there.

Question: I’ve just started playing with these things more and more and the bit I haven’t found is where is there a list of the words that you’re just meant to know or punch in? Like previous week, obviously Google needs to know that previous week means something, it’s not just text.

Mike: That’s a dropdown. It doesn’t show well on here, I’ve probably had the cursor in that box. I’ll find out at lunch time. I’ll let you know. You either have it send an email or if this is a really serious one, if revenue drops to zero, text me because there is clearly something messed up on my website. Let me know quickly please. They’re not going to charge you for this.

You don’t pay for those text messages, you don’t pay for custom alerts. So set up some big ones, play with it, it can be very useful, and a good way to keep track of your agency maybe. You just need to take time to learn Google Analytics basics.

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