Digital Marketing Summit

It’s me presenting at The Digital Marketing Summit. I’ll try to get you a copy of the recordings.

We’re striking distance from Christmas and I hope you’re run off your feet, making sales and reaping the rewards of your online marketing efforts.

While the year comes to a close, I’ve also been thinking about your action plan for 2015 – I’m always thinking ahead!

In fact, I’ve created a 2015 online marketing checklist for you. Note: it doesn’t matter exactly how you achieve each item, as long as you have something in place for each.

This is what it takes to win online in 2015:

– Have a rock solid website (quick loading, mobile responsive).
– Follow SEO best practises (no keyword stuff or thin content)
– Creating valuable content (more important than ever!)
– Share it across the web (including social & email)
– Amplify content pieces with the most engagement.

We’ve actually been experimenting with that last step. High quality press releases, guest posts and link outreach still work but we’ve added in a whole new layer of paid amplification including Facebook, Linkedin, infographics and YouTube ads.

It’s working a treat and with those 5 steps, you’ll drive more traffic, convert more leads and dominate your industry online!

SEO is always evolving and you’ve got to be on top of your game. If you need help with the implementation of any of those 5 steps – let’s chat 1300 662 979 or use our contact us page.

Don’t let another year go by missing the boat, there’s never been a better time to market your business online!

And with that, here’s the news from the past couple of weeks:

Google: We Don’t Plan On Updating PageRank Again {focus on the right metrics}

Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday {excellent!}

More than Keywords: 7 Concepts of Advanced On-Page SEO {solid} www.moz.com/blog/7-advanced-seo-concepts

Your Guide to Structured Snippets for SEO {important for SEO} www.searchenginewatch.com/sew/how-to/2382954/your-guide-to-structured-snippets-for-seo

Google Mobile Ranking Signals Still Use Many Desktop Signals www.seroundtable.com/google-desktop-mobile-signals-19484.html

A Guide to Multinational & Multilingual SEO for Global Expansion in 2015 www.searchenginewatch.com/sew/how-to/2383497/in-our-shrinking-world-your-business-needs-to-expand

Traffic & Conversion, Melbourne 2015 {we’ll be attending this}

And how about our news?

#1. We are getting some amazing results with Authority Content! Our first coaching group is just about complete and I’m looking to start a new group in January.

I’ve also create some very cool new Authority Content videos:

You should watch them even if for nothing more than watching the way we’re marketing! We lead, others follow.

#2. We’ve just started rolling out the promotion phase of Authority Content for Andrew Griffiths. Watch one of the videos here:

We practise what we preach!

#3. We’ve posted some of my best YouTube marketing strategies here:

#4. Did you miss Friday’s webinar about Google’s leaked report? Catch the replay here: www.trackinglinks.wistia.com/medias/iof7dlkt7n

Anyway, there’s loads to catch up on so back to it! And don’t forget to use that 2015 online marketing checklist I posted above.

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