authority positioning

Here’s a photo from one of the Authority Content coaching client’s event!

It’s becoming more and more clear the importance of positioning yourself (and your business) as the market leader – the online landscape is just too crowded.

This increased competition has pushed up the cost of all forms of online advertising – SEO, Google Adwords, FaceBook etc. Accordingly, the importance of increasing your conversion rate and authority positioning should be a prime focus.

And do you know what the best way to do this is?

With all of our testing, we’re still finding video is still the low hanging fruit with many thinking “it’s too hard” or “I don’t want to put myself out there”. This creates a big opportunity. Videos that position you as the authority and bonds your clients and prospects to you are paying big rewards.

Here’s an example of what I mean:

This is a video Adrian (www.melbournevideo.com.au) recently did for a real estate agent in Mount Martha. Can you imagine the type of trust this builds?

This video converts prospects into clients and clients into raving fans. It becomes the cornerstone of your marketing and changes your game! Here’s some more proof, check out Camille’s results (she’s a dating coach): www.youtube.com/watch?v=m4Cp_x2E0rs

Trust me, if you’re not thinking video… you’re missing out. Heck, if you’ve been sitting on the fence with this for a little while. Now is the time! We’ve got about 3-4 shoot days left in 2014 – if one of those dates works for you, I’ll do you a deal.

I figure I’m paying my guys a salary anyway, I might as well keep them super busy right up till Christmas. Give me a buzz on 1300 662 979 and I’ll look after you.

And with that, here’s what the news from the past couple of weeks:

How to Make SEO an Integral Part of your Community Strategy {solid}

How to Perform the Ultimate Local SEO Audit {you should probably get us to help you on this}

How to Do Content Marketing on a Shoestring Budget {or follow our Authority Content method}

How to Determine the ROI of Social Media {love this guy}

The Overlooked Advertising Opportunity Small Businesses Should Not Miss {we’re going to do it!}

Why You Need a Visual Story About Your Business {you know I love video}

How To Become An Expert In Your Field {been uploading some videos to YT}

And how about our news? Clearly I’ve been busy since I missed emailing you last week!

#1. Adrian (our video lead) made it to the papers for some recent awards he won!

#2. I posted a great interview with Pat Flynn – from Smart Passive Income:

#3. We’ve launched a custom animated explainer video service:

#4. We’re getting some ammmaaazzzing results with the Authority Content coaching group. We had another one sell $10,000 worth of product! I’ll get you the case study on that one soon!

#5. Ever wondered how to create a viral video on YouTube… we posted some insights from our Lego Car project: www.melbournevideoproduction.com.au/how-to-create-a-viral-video

And that’s not to mention all the videos we’ve been posting on YouTube – we’re just about hit 1,000,000 views on that channel. I think we’ll hit it next week! Woohooo!

Anyway, that’s it from me… let’s catch up soon.

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