How To Find The Best Keywords And Use Them

An important part of search engine optimisation is how to find the best keywords. To do this, we need to consider who our target market is. Imagine your blog right now and think about what is your target market actually looking for? We need to get into their head and...

Branded Keywords & Their Perceived Authority

Keywords are right smack in the center of online marketing campaigns. For specific content to appear in the search results, it’s imperative one includes a specific set of search engine-friendly keywords within the body. That said, it’s necessary to understand what...

Choosing Keywords: Why You Need To Do It Right

As a business owner, you may already know that SEO encompasses a lot of different factors such as user experience, back-linking and site usability. But one of the biggest (and baddest!) stars of the show is keyword optimisation. So, if you’re going to bother to...

Top Tips To Understanding Keyword Targeting For Websites

Video Transcript: The fact is you can rank for any keyword that you like. It just comes down to building enough back links and proving to Google that you should be in that number 1 spot. Make sure you have a good return on investment. It’s not worthwhile me trying to...

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