Before I jump into this week’s news, I’m curious to know how well you systematise your business.

After a few recent consulting sessions I’m starting to see a reoccurring theme with small and medium sized business owners – 9/10 aren’t creating business systems. They have failed to document their core procedures and it’s causing a whole bunch of headaches. I actually made this point in my OPM2 presentation about the entrepreneurial stages (you may have seen it).


So, how are your business systems / standard operating procedures?

Step #1. Is admitting you have a problem 😉
Step #2. Is doing something about it.

I’m putting together something I think can help but I’d love to work with a few more business owners to find out where they’re stumbling on this one. It’s critical to business growth yet most miss it. Would you be keen to share with me your experiences? Just shoot me an email. I’d really love to chat.

And if nothing more, use this as prompt to revisit the way you document your business systems.

And now… onto this week’s news:


Amazing Correlation Between Google +1s and Higher Search Rankings {embrace G+}

View manual webspam actions in Webmaster Tools {great news}

Why Now Is The Time To Diversify Your Traffic Sources {Google is changing}

Google Adwords tips and tricks {great podcast}

Honest Chromecast Review {I think internet and TV will soon merge}

The Big Picture of CRO {great slide deck}

Web Video Marketing Service Benefits Small Business Websites {love video}

Dori Friend SEO Rock Stars {I’m speaking you should come}

How a Korean teacher makes $4 million a year {inspirational}

Elon Musk and Richard Branson Share Business Tips in Google+ Hangout {excellent}


And how about our news?

#1. Recently I was the keynote speaker at the Star News Group AGM (Australian’s largest independently owned newspaper company). I shared where I see the future of advertising headed and how business needs to embrace change or evolution will kill you off. I got some awesome feedback and it go me thinking – are you looking for a speaker for your next event? shoot me an email and we’ll see if we’re the right fit for each other.


#2. Want a free copy of Site Build It? If you help me out, I’ll help you out 🙂 Listen to this audio to find out what it’s all about. www.audioboo.fm/boos/1417536-free-copy-of-sbi (message me back if you’re keen and I can give you some more details).

#3. Our MelbourneVideoProduction.com.au business is taking off! We just completed a video for AGL energy and a local child Psychologist. Have you started making videos for your business yet? If you’re happy to become one of our case studies I’ll do you a deal! Shoot me an email and say “I want to make videos” and we’ll work out the details.

Sidenote: probably easiest if you’re Melbourne, Australia based.

Anyway, I better get back to it. If you’ve got any questions shoot them my way.

Your Marketing Coach,


creating business systems

Would you like me to speak at your event? Message me back. 🙂

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