Wow! That was a little unexpected – Google kills Authorship. Looks like the low adoption rate meant that those with a little technical knowledge were getting a bit of an advantage for a while there.

You can find out a little more about the update here:

Now, don’t for a second think Google will be taking it’s focus off its new mantra of “Expert-Authority-Trust”. What we’ll see is this calculation now being done behind Google’s iron curtain. The message is still clear…

To do well in the search engines your focus needs to be on creating Authority Content. It’s more important than ever! So, what’s your content strategy? If you don’t have one, you don’t have an SEO strategy.

Remember you have a limited marketing budget, you need to be investing it wisely. Let’s chat ( 1300 662 979) and I’ll do my best to point you in the right direction.

And with that, here’s the other news I spotted for this week:

Google Made 890 Improvements To Search Over The Past Year {don’t chase loopholes}

The Complete Google Leaked PANDA Do and Don’t LIST {quite good}

Google Targets Two European Link Networks {hope you’re not still doing this sort of stuff}

Mobile Is Rising Star Of The E-Commerce Show {do you have a mobile strategy?}

Google Launches Ability To Track “Website Call Conversions” In AdWords {we’re about to test it}

How to Build Your Audience on YouTube {great tips}

5 Lessons All Small Brands Can Learn About Video Marketing {video wins}

Google’s Quality Guidelines 2014 Leaked – Webinar Replay

Entrepreneur Matt Jones wants to create a world where tradies are tech-smart {one of the Authority Content attendees following the system}

And how about our news?

#1. Darren Rowes’ event was a winner and a I got some awesome feedback from my session. I’m not too sure if I’m allowed to share the recordings though 🙁 I’ll ask and let you know.

#2. The Authority Content Coaching Program has begun! So excited for this first group to go through – we’ve got some really big plans. They’ll be following the 3 Ps and reaping the rewards. Nothing like a mastermind group and accountability partners to make things happen.

I didn’t publicly announce this one (you had to be on my last webinar to learn about it) but for those that were, this will be a game changer. We might look to do another program next year 2015 so register your interest early.

#3. I’m about to run a few webinars on various topics including:
“Outsourcing and what’s changed with building a virtual team.”
“Panda & Penguin recoveries – what you need to know.”
“How to build a digital product backend.”

And I have a few other ideas but I’d love to hear what you’d like to learn about. If I know the topic I’ll teach you everything I know and if I don’t, I’ll bring in an expert.

Anyway, hope to hear from you soon and time to get to work!

Here’s a snap from upfront at my session at the Problogger conference.

Here’s a snap from upfront at my session at the Problogger conference.

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