It needn’t be a personal search.
Have you ever wondered if Google personalized search really affects the search engine results page? That is to say, if one person is logged into their account, are they going to see a dramatically different results page to someone who is not logged into their own account?
From the testing we’ve done at Melbourne SEO Services we haven’t found this to be the case. At this point in time, any differences appear to be minimal. The one exception being if it’s your own website, or another page that you visit regularly. With these pages, often they are pushed to the top of the SERPs.
There is a way you can see this for yourself. At the end of your normal SERPs URL, you can add ‘&pws=0’ and this will depersonalize the results. So, log into your account, run a search and add that small piece of code at the end of the URL and see what changes.
In short, don’t believe the hype that position #1 doesn’t mean anything anymore because everyone is seeing different SERPs. This isn’t the case.
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So that’s why I see different results when I google something and I happened to be logged in to my Gmail account. But I don’t see any logic as to why they put your own site to the top of the SERPs. I mean, what good will it do to you since you’re the only one seeing that kind of result? I’m guessing you won’t be googling your own site that way.
That is exactly why Michael. As far as Google showing your own website, this is a tricky one, but will more than likely be set by how much you share that website through the channels that it can track. Eg, your Twitter account.
As for other people that you have connected with on services that Google can track, they will also see your page rank higher, due to it being shared with them by a friend already. It just spreads from there.