Here's a snap from the Sydney Key Person of Influence event! Look we're on the big screen :)

Here’s from the Sydney Key Person of Influence event! Look we’re on the big screen 🙂

Here’s another post where I scour the internet to find all the most important news for you. There’s a lot of noise out there on the web and sometimes it’s hard to keep up… I’ll do my best to filter things down for you and deliver on the most important news!

So here’s what I spotted recently:

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust {worth reading}

Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines

Guide to Optimizing Client Sites 2014 {some good tips}

Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal {sheesh another update}

Why SEO objectives are fuelling content marketing growth {authority content rules}

YouTube is Now Bigger Than Facebook in the U.S. {video is still low hanging}

US Facebook average is 40 minutes a day, says CEO {another reason FaceBook dark posts provide a great ROI}

Track Mobile Click-to-Call Actions as Google Analytics Events {you should set this up}

And how about our news?

#1. I’m running a webinar about Google’s Leaked Quality Guidelines. It pretty much reveals where Google’s headed and what you’ll need to do to stay in Google’s good books and increase your traffic and conversion.

It’s free and you can sign up here: www.authoritycontent.com/

We’re just about full though – unfortunately my GoToWebinar account can only hold 100. Hope you can make it.

#2. I’m speaking at ProBloggers’ event in Brisbane in a few weeks. I’ll be tailoring my “Authority Content” methodology to bloggers. If you’re there, be sure to come up and say “hi”.

#3. We’re right in the middle of the Key Person of Influence sponsorship – Sydney is done and Melbourne and Brisbane are still left. I’ll be going to Melbourne’s event this Friday. Hope you can make it too. They put on a great event with loads of actionable content: www.keypersonofinfluence.com.au

#4. And while I’m thinking about it, another great event coming up is Dale Beaumont’s New Rules of Business. I’m hoping to get there but I’m not too sure if I can make it – we have a big shoot coming up. That said, if you do get the chance – do it. I’ve been keeping an eye on Dale’s work and it’s solid.

#5. Curious to know what it’s like to get some coaching with me? Here’s a recent case study with one of my clients. As you watch it, ask yourself “how I can collect this sort of proof for my business?” It’s powerful stuff:

Anyway, that’s it for now, I’m looking forward to catching up with you soon.

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