I’m curious, how much “proof” do you build into your business? If I’ve said it once, I’ve said it a thousand times, “The biggest hurdle someone has to overcome when doing business with you is believing what you say is true.”

So what’s the best way to demonstrate you’re the real deal?

You need to provide so much proof that it’d be impossible to fake. You need case studies, testimonials, demonstrations, photos, videos, interviews, articles and that’s just the tip of the iceberg.

Building proof (especially for a new business) should be your primary concern.

And when you get this “right” you become a magnet to prospects! You’ll have people calling you, not to ask questions about your product/service but instead asking how can they get started working with you.

It’s a completely different approach to building a business and gets you focused on results. It’s also a very effective way on how to get more customers today.

Leading by example, I’ve been building proof for Melbourne SEO Services now for almost 2 years straight. In fact, I just published a short 3 minute compilation video – watch it here: www.youtube.com/watch?v=JqRU_r6L7Ds

And please, please, please! Start applying this strategy in your business. It’s one of my secrets to success. Ok… big side tangent there 😛

Let’s get back to our regular programming – this is my weekly post where I spot all the most important online news for you and your business.

Here’s what I spotted over the past week:


What Are Some Misconceptions In The SEO Industry? {from Google’s Matt Cutts}

Penguin 2.0 Rolled Out {did you notice any fluctuation in rankings?}

How to Move Rankings Up On Older, Existing Content {excellent: do this and get more traffic}

Online videos more effective than TV advertising {we already knew that}

Google Tests Larger Video Thumbnails In Tablet Search Results {Google loves video}

21 Ways You’re Screwing Up Your Landing Pages {start improving your conversion}

Peek Inside Tim Cook’s Mind – From Apple Computer {wearable computers soon from Apple?}

And how about our news?

#1. The recording from my presentation at WordCamp Melbourne is now live. It’s a 30 minute presentation talking about the future of SEO. It details my SEO video machine and is definitely worth the watch: www.youtube.com/watch?v=lMX5eX_QFLA

#2. The feedback I got from my recent “4 Stages of Entrepreneurship” video was humbling. I was so touched by all of the nice words and positive feedback. I really feel I’ve uncovered a fantastic framework for breaking through barriers. If you haven’t yet watch the video, check out here: www.youtu.be/TPZjS3RhF2M

#3. I’m speaking in Sydney at the end of the month for a Mommy Bloggers forum sponsored by Kidspot. If you’re in Sydney, and would like to come, please send me an email and I can forward some of the details.

#4. I’ve been invited to speak at a conference in San Diego called “Internet Rockstars”. It’s in September – if can make it, I’d love to catch up! You can find out more about the event here:

Anyway, that’s about it for now – time to get to work!

Your SEO Coach,


Also, be sure to watch the epic proof video and think about how you can apply this sort of marketing in your business.

Get your SEO started here

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