When it comes to marketing online there are plenty of different ways you can go about it. You can buy pay-per-click ads (also known as PPC), you can buy ads where you pay per impression; you can use banner ads; you can build blogs and webpages. But the one thing you want to avoid doing is quite possibly the one thing that all internet users can’t stand: spam.
Spam is unsolicited email, and if you’ve ever had an email account then you know exactly what I’m talking about. Spam has nothing to with the canned meat product that a certain Monty Python waitress likes to sing about (Spam, sausage, spam, spam, spam, bacon, spam tomato and spam…). I don’t know the actual conversion numbers, but I’m willing to bet a good amount of money on the fact that a very, very small percentage of people have ever bought a product or service from an email they just received out of the blue.
Spam and bad internet marketing have been going on (and are so rampant) that most email providers like Yahoo and Google actually have Spam filters built in – they’ll search for certain words or will make sure that the same email wasn’t sent to you along with 5000 other people. Even Microsoft Outlook has a built-in spam catcher that should keep most of it from even reaching your inbox.
So if you’re looking to reach a large number of people, how do you go about avoiding spam filters? List building.
First off, build your own list. There are lists for sale, but any real internet marketer worth his salt will tell you that this is a very shady way to conduct business; the conversions won’t be high because you’re not advertising to a targeted market, and you’ll most likely end up with mad people.
Many email management systems and CRMs will not let you use a list that was purchased, thus the double opt-in you’ll see most of the time when you sign up for anything. This is a classic example of bad marketing.
Instead of sending out emails to hundreds or thousands of people telling them what you have for sale, use other methods to provide them with content. Social media is a good way to do this (and we actually discuss that here) without coming across as sleazy or spammy.
You can drive them your webpage or blog posting, but again – provide them with content. Build a relationship with them, get to know them and what they want and need and you should start to see a rise in your numbers, which will in turn increase your bottom line.
For information on good marketing, check out some of the things we’re doing here at Melbourne SEO Services – just click on the services link at the top of the page.