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Video Transcript: Firstly, you need to make sure that you understand the business. Building a good solid business is more of a marathon than it is a sprint. This is not something, you don’t build a business overnight and you’ll be the next Richard Branson by Monday morning. It takes hard work.

I’ve given you the strategy and the game plan that could potentially short cut years and years of building, but the fact is, it still takes a great deal of hard work. It takes effort, but the rewards are worth it. What I’m showing you is how you can build a business that you can do the work once but get paid forever. That’s really what it’s all about.

I want to make sure now that we’ve started to plant all of the seeds throughout today, we’ve planted so many different seeds in your mind, you want to make sure that you give them time to start to grow. You don’t want to plant them and then go dig them up in a week or so and wonder where that fruit is.

You’ve got to remember as well, if you’ve got something that is in momentum, or a big ship, it takes a while for that ship to change direction. In your business, business might move a little bit slowly. To get all of these elements lined up takes time. Once you get everything all set up, you’ll be amazed at how quickly that success comes. But like they say, success overnight takes a good ten years to get there. It’s all about lining all of the elements up and then bang, you flick that light switch and then it just goes absolutely mental.

You’ve probably spent all of this time heading in one direction, putting all of the right energy in. It’s going top take time to turn things around and get you pointing in a different direction. So make sure you give yourself that time and don’t be too hard on yourself.

What I want you to do is take everything that we talked about, build it all out and then we just want to automate the back end of our business. So on Podcast Interviews, I interviewed two guys, Jim Fleck who is an old school direct mail guy and Richard Schefren who is the guru’s guru when it comes to internet marketers. Both of them, they hadn’t heard each other’s interview but they both touched on this thing I found quite interesting.

They said what most business owners do, they’ll spend a lot of time trying to build out their back end. They’ll try and add a new product line, they’ll try to keep adding, adding. What you want to try and do, you build out that back end, get it as automated as possible and then you start to focus on your front end.

So once you’ve built out that back end, using your autoresponders and making sure the sequence is right and you get the bonding and they get introduced to all the different products and services and then the delivery of those services as well are all automated, once that all happens then you attention needs to focus on a new area.

Shift focus and you’ll start to focus on the front end marketing. It’s all about how can I drive as many leads into that funnel as possible?

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