I’m curious, what’s your competitive advantage? In business it’s key to have one (or even a few)… it’s like having a moat around your business making it difficult for competitors to attack. The wider the moat, the safer you are.

For us, our SEO skills were one of our biggest advantages but this has reduced in value over time as competition has moved in. Now you just need good SEO to stay even. Another advantage is my marketing skill, I’m pretty savvy (even if I do say so myself) but… Can you guess perhaps my biggest advantage? It’s the team I’ve built in the Philippines – it’s our secret weapon.

I know you’ve heard me talk about this before but it’s remained such an advantage since we’ve figured out how to solve the issues most people face. Things like reliable electricity, internet, “no shows”, productivity issues etc. – we’ve found the solutions and over the past 10 years we’ve found some impressive “hacks” to make it work even better. It’s a continual process of improvement. In fact, on my most recent trip to the Philippines I had another big breakthrough! We’ve actually overhauled the way we’re doing business in the Phillippines and now I’d like to share with you how I’m making it work.

I’m running a free outsourcing webinar tomorrow night at 7pm Melbourne, Australia time (I know it’s a little last minute). If you’re able to make it, trust me, you’d be well advised to attend. You can register here: www.melbourneseoservices.com/outsourcing-to-the-phillipines-webinar

And now, onto the news I’ve spotted this week:

SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?www.searchengineland.com/searchmetrics-released-seo-ranking-factors-2014-content-now-really-king-202756

It’s Over: The Rise & Fall Of Google Authorship For Search Results {thanks Google}                  www.searchengineland.com/goodbye-google-authorship-201975

Google Granted Patent On Using What You Watch On TV As A Ranking Signal {Next big play?} www.seobythesea.com/2014/09/google-patent-watch-tv-as-ranking-signal

Smart marketing by Ikea {how can you leverage off current media?}                                                        www.youtube.com/watch?v=MOXQo7nURs0

Persistence: Characteristics of a Successful Entrepreneur {my story posted on YouTube}                                    www.youtube.com/watch?v=_D16O-YAR4U

Problogger: The Web Video Strategy For Bloggers {some nice coverage}                              www.marketing.com.au/problogger-web-video-strategy-for-bloggers-david-jenyns

‘Altruman’ To Screen On ABC iView {we’ll done Ben from team MVP!}                                                        www.youtube.com/watch?v=Uwyhm3S0UFM

And as for our news:

#1. I’m taking 11 days leave shortly, no internet, no technology, no contact with the outside world. I’m doing a meditation course in New Zealand called Vipassana. Already it’s been a great exercise getting the team self sufficient. Anyway, I wanted to give you an early heads up, I’ll be off the radar between the 24th of September and the 5th of October. It’ll still be business as usual thanks to my team of rockstars!

#2. One of our Authority Content attendees has run their first event (following the method) and has had some huge successes. A room full of prospects, sponsorship and sales. It’s exciting to see another person following the www.authoritycontent.com method – I’ve recorded a short interview with him and will post the link shortly.

#3. I’m so excited our YouTube channel has almost hit 1 million views! Time for you to go watch a few videos to tip it over the edge 😉 www.youtube.com/user/theseomethod

#4. We’re going for the Export Marketing Development Grant (EMDG) again. If you’re an Australian based business marketing to overseas clients – I strongly recommend looking into this. In fact, I can’t recommend this enough! If you need help, email me and I’ll connect you with a consultant. Also, check out the Melbourne Video Production studio. We’ve leveled up again! Book in and get web video working for you! Visit www.melbournevideoproduction.com.au.

Melbourne Video Production studio

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