Great post below from my friend, Pete Williams. Check it out…
Guest Post By Pete Williams
I’ve written in the past about the importance of leveraging other people’s rankings to build your own celebrity and your own following. Rather than trying to go it all on your own through some traffic-getting strategy i.e. SEO.
When you go the do-it-yourself route, you’re exponentially adding to your workload. And that’s not good for business.
The smart entrepreneur is always on the lookout for ways to leverage their content. Through different business celebrities’ communities as well as established online platforms.
The idea is to place your content where all the people are. It’s the fastest way to bypass the struggle of building your own community.
Today I want to share one more advantage of this idea of leveraging your content through already-ranked people and platforms. I promise it’s one you’d never expect.
The Ridiculous Added Benefits Of NOT Doing It Yourself
Let’s see, what kind of benefits does getting together with the top names in your market get you?
Well first of all it’s cool. It’s fun. You get a huge ego boost. It’s great networking.
So there’s that.
Then there’s the instant credibility you get (even if it’s not terribly widespread) when you get to write to your list of followers and announce which authority or celebrity you’ll be interviewing.
So there’s that too.
But there’s something else too. Something that no one considers. Something that gives you more leverage, more exposure, and more potential to leap up the SEO ranking without ever lifting a finger.
Getting Celebs To Work For You
All these experts tweet about all their appearances. They send links to their followers about where they’ll be, what they’ll be doing, and who they’ll be talking to.
They’re talking to their crowd of fans who more often than not turn around and tell all their friends on Facebook, Twitter etc about this interview. And so on and so on.
Suddenly you have thousands of backlinks to YOU! It’s instant SEO. From some of the most popular links online. And you know who loves that… That’s right, Google.
It gets you higher rankings. More followers. More visitors, more clicks, and ultimately more sales for more profits.
Leveraging others celebrity is simply one of the most powerful ways to increase your exposure in the market.
The only way you lose is by not trying it.
The most important thing to remember is something my partner Dom Goucher once said,
“Your content is your currency.” None of these leveraging strategies will work unless you spend enough time focused on creating killer core content….
Your action step today: Reach out and contact someone in your market or niche. Just to introduce yourself and see if there’s any synergy you can put to use.