Social media marketing is nothing to do with celebrity gossip, cat photos, or even the Trololo Guy… It’s about engaging with your clients.

Like so much of smart internet marketing, social media is an opportunity to change the perception of the online part of your organisation from an impersonal entity hiding behind a laptop screen, to a tangible, likeable business with which people can relate.

But you can’t use social media without having a sound strategy in place. I’ve created a simple outline to get you started, and it’s yours, for nothing…


Let me know what you think. Share your thoughts in the comments section below.

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