To rephrase the question, does Google spy on you with their Google Analytics? Do they take this information and then potentially use it against you?
I think this idea comes from the conspiracy theorists who want you to believe Google is evil. Sure it’s true that Google currently dominates many utilities on the web: email, analytics and all of the others in Google Apps.
That said, Matt Cutts, an engineer from Google’s web spam team, has said on record that his team doesn’t get access to Google Analytics, and the Google Analytics team doesn’t have access to their information. So they don’t use Google Analytics against anyone. Who knows if he’s being truthful or not?
When all is said and done, I just don’t worry about it. We use Google Analytics on all of our primary money sites – their tools are just so valuable and better than most paid ones. We just make sure we don’t use sneaky redirects, cloaking or any aggressive blackhat stuff on those sites 🙂
If you’re going to use Google’s tools, make your website as good as you can, following all the guidelines that Google provides.
And here’s the philosophy we live by, don’t worry what others are doing. Focus on what you’re doing and that includes not worrying about Google.
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