You may be an internet marketer who grew up writing sales copy, and you may therefore feel uncomfortable with the rise of video. Maybe you are camera-shy, you lack expertise or are worried about the expense. But video is so powerful in its ability to increase sales and video recording devices are so freely available that there is no excuse to keep on avoiding the subject.
There have been some hugely successful video marketing campaigns over the years. The Will It Blend? series of infomercials went viral and vastly increased sales, for example. You don’t have to do anything as slick and expensive, but video allows anyone to put a face to their website. People like to do business with people, not with faceless corporations, and video is the ideal way to show that you are a trustworthy and genuine person.
Video is something you learn by doing. Your first attempts will be the worst you ever do, and you will only get better from there. Grab a camera and start talking to it as if it were your best friend. Explain why you got started in your business and the obstacles you have overcome to get to where you are today. What sets your business apart from the rest? Find the elements of your business you’re passionate about and make these the subject of a series of short videos.
Make A Plan
It might sound like the wrong way around, but once you feel a bit more comfortable in front of that camera, now is the time to write a script. Try to avoid any stilted phrases and just get a smooth, conversation going on in front of the camera.
You can design what you’re going to say in a way similar to the way a sales page is constructed. Where you would have a headline on your sales page, design an attention grabbing graphic or opening statement. Just as in your sales copy, don’t merely list the features of your product, but list the benefits they will give to the purchaser. Finish off with a ‘call to action’, such as how they go about purchasing your product, and if you have a web address, make sure it is in the video right throughout.
Using a script will help you to avoid any little speech tics like the ever present ‘um’ which can become very noticeable once you are recording. Practice with the script, and when you feel confident of what you’re going to say, put the script away. You might like to memorize key points so you know the general direction you are going to go.
If you don’t feel sufficiently confident to record from beginning to end, simply change the camera angle or zoom length and go again from the last natural pause. You can do wonders with editing, and the whole piece will seem like a seamless whole without any sign of the stops you made.
These are just a few of the things you need to keep in mind when starting a web video marketing campaign. If you want a professional level video marketing, consider our video production service. Click here to find out how we can help you use videos to market your business.