If you build it, will they come?

Have you ever wondered if great content must equal great rankings? Unfortunately, and unlike the movie Field of Dreams, “if you build it, they will come”, doesn’t apply in the online space.

Here’s a personal example… early on in my internet career we developed a product called Metastock Programming Study Guide. This was a fantastic product to teach people how to use a charting package and, although it did well in our immediate community, I quickly learned that being a good product isn’t enough. Unless people know about the product, it’s not worth the paper it’s written on.

So how did I get people’s attention? I turned to SEO.

In hindsight, I have found I approach SEO as part of my web marketing strategy a little differently to many others. I see it merely as a means to an end. In my eyes, SEO is all about building up a groundswell, getting the attention, then your good content will start to take over.

In the early days, great content doesn’t equal great rankings, but by default, by putting out great content, people will start to share this with their friends and as they share, SEO happens naturally. Once critical mass is reached, you can start to focus even more on creating excellent content and less on SEO.

In summary, even though great content doesn’t mean great rankings in the short term, that doesn’t mean you should put out poor content. You need to put your best stuff out there as a core part of your internet marketing strategy and then over time, combined with your SEO techniques, SEO will happen naturally.

If you’d like help kick starting your SEO campaign, contact Melbourne SEO Services for an SEO quote today.

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