Chapter 18: Authority Content in Action

Whether you are a regular reader of our blog or have managed to read a few posts, you’ll probably understand by now how passionate we are about Authority Content. We’ve been extremely lucky to share with you various chapters from David Jenyns’ book of the same name,...

Chapter 17: Play the Long Game

You’ve created a workshop and filmed it, made blog posts, uploaded mini tutorials on YouTube, designed awesome infographics and posted valuable tips on Facebook posts. One year on from that first workshop you did to start establishing yourself as an authority in your...

Chapter 16: Write Your Own Book

While many people love the idea of writing their own book, just the thought of spending hours and hours and hours in front of a computer is quite often too much to bear. But when you see that a business person has published their own book, you immediately regard them...

Chapter 15: Remember Your Existing Customers

Chapter index / Previous chapter / Next chapter One problem that a lot of people have when trying to establish themselves as an authority, is that they bunch their existing, potential and new customers together in the same group. They might send all types of content...

Chapter 14: Content Repurposing

Chapter index / Previous chapter / Next chapter If you read a recent post of ours on ‘How to Deliver Authority Content’, you will have learnt excellent tips on how to create a ton of content for your website and social media platforms. That post included a chapter...

Chapter 13: Turning One Video Into Dozens

Chapter index / Previous chapter / Next chapter For the past few weeks we’ve been sharing chapters from David Jenyn’s book Authority Content. The chapters so far have included a lot of great advice about establishing yourself as an authority, with everything from how...

Chapter 12: What’s the Real Deal with Link Building?

If you are relatively new to the website world or find yourself slightly unskilled when it comes to SEO, you’ve probably been a bit confused about what link building really means. Chapter index / Previous chapter / Next chapter Old school SEO ‘experts’ will tell you...

Chapter 11: How to Get a Clean Bill of Health from Google

Chapter index / Previous chapter / Next chapter Trying to rank on search engines can be a strenuous task with all the competition out there trying to do the same thing. And with algorithms and expectations changing from time to time, it can be hard to stay on top of...

Chapter 10: Is Your Website Usable?

Chapter index / Previous chapter / Next chapter Before you even begin to think about adding authority content to your website, you need to make sure that it functions well and meets the basic requirements set out by Google and that you know how to make Google...

Chapter 9: Rock Solid Foundations

Chapter Index / Previous Chapter / Next Chapter One problem that we find that many people have, is that they jump ahead with establishing their authority and creating their content, but forget about building and managing their foundations. Like with many things,...

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