What’s the Real Deal with Link Building?

If you are relatively new to the website world or find yourself slightly unskilled when it comes to SEO, you’ve probably been a bit confused about what link building really means. Old school SEO ‘experts’ will tell you one thing, another expert will tell you another,...

How to Get a Clean Bill of Health from Google

Trying to rank on search engines can be a strenuous task with all the competition out there trying to do the same thing. And with algorithms and expectations changing from time to time, it can be hard to stay on top of things and ensure that you are playing by...

Chapter 10: Is Your Website Usable?

Chapter index / Pervious chapter / Next chapter Before you even begin to think about adding authority content to your website, you need to make sure that it functions well and meets the basic requirements set out by Google and that you know how to make Google rank...

Build a Solid Foundation for Better Optimisation

One problem that we find that many people have, is that they jump ahead with establishing their authority and creating their content, but forget about building and managing their foundations. Like with many things, without putting the hard work in and ensuring that...

How to Create a Digital Information Product

If you’ve been keeping up with our blog, you’ll have read our recent post on how to prepare for your first workshop as a business owner. This post shared a chapter from David Jenyns’ book, Authority Content, where he talks about how this is an excellent step for...

Show The World Who You Are!

Delivering any kind of presentation can be daunting.  We’ve all been there!  When it comes to sharing your brand, your authority and your message, however, you’re going to need to focus on maximum engagement with your audience. That’s why you need to know how to...

The “3Ps”: Simple yet Powerful Content Creation System

Running out of content marketing ideas? Having a hard time getting your message across among billions of emails, millions of tweets, blogs, and podcasts sent and shared every single day? You’re not alone! Many online businesses struggle to produce high...

What Exactly is Authority Content?

Businesses everywhere have been loading their sites with more and more content in the hope that they will get better search engine rankings. While this SEO tactic was once something that possibly worked for getting visibility on Google in the past, establishing...

How to Overcome the Biggest Obstacles in Marketing

With it getting harder and harder to communicate with people these days, it’s becoming increasingly difficult to capture people’s attention and actually ensure that your marketing messages are getting across. And as well as that, gone are the days where it was simple...

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