Fifteen years of publishing, pruned hard. What's here earned its place. Everything else was retired when we rebuilt.
The evidence on ChatGPT, Perplexity and Google AI: what works and what's snake oil.
PILLAR · UPDATED JUL 2026The framework from the book: how genuinely useful content builds brand, sales and credibility.
PILLAR · THE BOOK'S FRAMEWORKThe process for getting every piece of content in front of the people it was written for.
GUIDEIn 2009 we hit the streets to settle Google vs the phone book. The 2026 version of that question is Google vs ChatGPT.
STORY · A LESSON THAT REPEATSThere's more to shooting video than pointing the camera: the framing choices that make footage usable.
HOW-TOProtecting and branding your video content, minus the ugly.
HOW-TO