You probably visit your doctor a couple of times a year for a health check-up, just to make sure all your parts are still working okay. But have you ever thought about how healthy your website is? Failing to pay attention to your website’s health could mean losing every bit of your online industry share to your competitors. I know you don’t like that idea, so consider doing a regular health check-up on your business website. This simple process can help your company stay afloat in the highly aggressive online marketplace.
Before getting to the health check steps, let’s first understand the common ‘health’issues:
Believe it or not, most problematic websites are their own worst enemies because they actually block Google from indexing them! This can be caused by suddenly upgrading a website to another or higher version. For example, conversion from a non-Wordpress type to WordPress. In this scenario, people lacking SEO knowledge usually forget to switch off the privacy option as they transfer everything to new live sites.
Broken internal links and missing content are a couple of other ‘bad’ health issues. These problems can spring from a domain move or a re-design of an existing website; where the person forgets to redirect the leads from the old pages towards the new ones.
The last most common health problem can be related to crawl or performance issues as well as penalties.
Now with those issues identified, how do you actually check if you have a healthy website? Easy! Just follow these 3 simple steps:
Step 1) Check Google
Using the Google search engine, you should check whether your:
a) Website is indexed
b) Home page is amongst the top results
c) Business name appears in the first search results page
In addition to architectural issues and penalties having a generic brand name can also keeps your site from appearing in the first search results page.
Step 2) Use Google Webmaster Tools
Using Webmaster tools, you’ll not only get important messages from Google, but you’ll be made aware of broken links, pages that are not found, pages giving wrong response codes, crawl errors and so on.
Step 3) Observe Google Analytics
This is the key in benefiting from using Webmaster tools! Studying the flow of organic traffic to your website will allow you to track obvious traffic drops, reflect on the dates, and associate whether or not they’re related to updates like Panda or Penguin. Within Analytics you can also identify the top keywords affected by the decline in organic traffic, which can help you decipher issues and think about your next plan of action.
So that’s it in three easy steps! Now I know for some these steps are easy enough to follow, while for others it might pose as a bit more difficult. If you need some help checking the overall health of your website, be sure to contact Melbourne SEO Services today!