These days, just having a running website with a lot of “fluff” and targeted keyword content is not enough for it to be discovered by Google. You need to be able to follow some of Google’s best practices to provide value and consistently updated content to be relevant in your perspective industry. Recently, Google has came out and explicitly stated some of its guidelines such as optimizing for mobile, reducing 404 errors, and operating on https instead of http. We need to keep in mind what Google’s best practices when building a site with content and give Google exactly what it is looking for, rather than ignoring the advice that is directly given to you. After creating wonderful content for your audience, it needs to be shared across the web for Google to recognize you as a relevant source.
The fact is, you can have the greatest content in the world, but what good is it if no one knows about it? So what’s the secret to higher ranks in Google? We have established our proven 3 step process in what we believe is the foundation of creating, sharing and ultimately ranking your website.
1. Website – make sure you’re Google ready
The first part of making your website discoverable is to actually have a website. We like to work in WordPress, as it is the most SEO friendly and gives you the most control to how you want your website to look. However, its still okay if you don’t have WordPress, as SEO can be optimized for other platforms as well, including Shopify, Wix, Squarespace, etc… Now, assuming that you have had someone from our team, or another professional developer build out the site, you need to ensure to it is properly optimized according to Google’s guidelines.
Some of the important website factors include:
– site speed (quick loading time)
– low bounce rate
– Reducing technical errors (such as 404’s, duplicate content, https)
We can think of a solid website as the anchor for your business. Without a technically sound and stable base, all the “SEO magic” in the world won’t help you get discovered by your target audience. To determine if your website is Google ready or not, you can check out our DIY website audit.