Anything in life worth doing takes time & effort.
I hear people all the time, in forums and on blog posts, saying that SEO is free. Sadly this couldn’t be further from the truth.
People seem to get confused when they compare SEO solutions and PPC. They think SEO might be free since you don’t have to send a cheque to Google, but the fact is, it still takes time and money to learn and implement. Sure it represents the best ROI for your marketing dollars but it’s far from free.
So what’s the best way get started?
There are few different ways SEO can be done, 1.) You can learn it yourself; 2.) Hire your own team member to do it; 3.) You can leave it to the professionals – like us 
Whichever way you look at it, SEO takes a lot of time and effort to stay on the cutting edge. The search engines are constantly changing; every week there seems to be new changes to the algorithm. You need to absorb yourself in the SEO space to stay on top.
Another bit of advice, don’t let SEO fall into the hands of your IT department. Typically web designers only think about making a site look “pretty” and don’t give SEO techniques a second thought. It’s important to recognize that, sure you can have a good looking site but unless you’re getting visitors to it, it’s not worth anything. Obviously SEO is key.
Your SEOers should be able to talk to the web designer to make sure the site is appropriately set up with the right URL structures, that it’s spiderable, that there isn’t too much Flash and that you can edit title tag and meta description… that’s just about it. That’s the extent to which the SEOer needs to chat with the web designer. SEO really is a job unto itself.
Another warning: Even though SEO represents the best ROI for your marketing dollars, and I know this might sound funny coming from an SEO company, don’t use SEO solutions exclusively. You should integrate it with other advertising methods too. The fact is, if you want to build a business that lasts, you need more than one channel of driving traffic.
If you’d like to find out more about our unique approach, go ahead, visit our Youtube channel or contact us today.
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Melbourne SEO Services is not your typical SEO company. We never set out to become one of Australia's leading SEO experts - it kind of just happened. We are dominating the search engines with our own websites, before we know it, people started asking us to share our secrets. We helped out friends and family with our unique SEO training and soon evolved into a group of SEO specialists in high demand. Check out our SEO services and see what we can do for your business. Contact our team today for a free SEO quote.
{ 9 comments… read them below or add one }
It takes money to make money. It’s as simple as that. Oh, and I can relate about the not giving the SEO duties to your IT department part. The end result was a website that’s great to look at, but nowhere can be found in the search results.
SEO is not free but I know a couple of good ways to reduce the cost. I have a guide in mind for SEO on a tight budget. The thing is, it still requires a great deal of time so even if you get to save on the actual SEO services/tools cost, there’s still the huge time investment. Time spent on SEO is still essentially a “cost.”
if you want your seo to be free then don’t expect to rank for highly competitive keywords. people are spending money to make their websites rank, you should do the same.
I can totally relate with this one. For me it is just a matter of having or not having the money to outsource tasks (which is the most convenient way to get to the top of search results). Of course you can still do this on a stricter budget, just like what Grace mentioned, but you really have to be ready to do a lot of manual work yourself.
But of course if you have extra funds to spend for it, I’ll say go ahead and leave it to these professionals. You’ll definitely save time and money if you really think about it.
@Kax
That’s right. Its either you do it on your own or pay a premium to get the best service. I do not believe that you can get cheap SEO today, in fact, it will be better to pay for it in a competitive rate than entrust this job to someone who can run this on a cheaper one. I’m afraid the cheaper route means doing some black hat techniques, something that can get me to trouble in the long run.
Thanks for the tip about not focusing on SEO to the exclusion of all else. It’s easy to get caught up in it, neglecting other avenues. Other means of driving traffic are just as important, as I’ve come to realize.
Hi Kax,
That’s also a valid piece of advice, although most of the people would want to rank for competitive keywords so that goes their concern of not ranking well in SERPs especially if they only resort on limited (and free) ways to build traffic to their pages.
Some guys still don’t get it. I really believe that establishing your online business needs money to begin with in order to make money. But a lot of so called gurus are promoting the use of all free resources to start their online business like free domain, hosting among others.
I believe that you can get a better grip of your online business if you make sure that you have at least that much control over your hosting and domain. It is still good to spend countless hours online to do your own optimization activities if you are still on a budget, but as soon as you have more funds to outsource these tasks instead.
That’s the reality in terms of working on your SEO projects. You need to spend a lot of time doing all these optimization tasks by yourself if you are working on a limited budget. Otherwise, it will be helpful to outsource these time consuming tasks and evaluate the results after a few months.