Why Website Metrics Are Important

I’ve recently been asked to contribute to an expert roundup blog post and they wanted me to give the best piece of advice I could to business owners looking to increase their traffic with Google. I thought I’d give you the head start, so here it is… Focus on...

The Qualities Of A Good Website

Google has very particular things it looks for in a website. It will reward those demonstrating these qualities with high rankings. Two of these key elements are usability and technicals. How Google determines what a good site is For usability, the way that Google...

Website Architecture: Check It The Right Way

Building a website can be likened to building a house. If you want it to be sturdy enough to stand the test of time, it must have reliable architecture that meets industry standards. I bet you’ve never referred to a website in engineering terms, so I doubt you know...

Five Steps To A Reliable Site Audit

To the internet savvy, some letters of the alphabet have special meaning. S, E and O, for example, wouldn’t mean Santa, Eskimo and Orange (well, at least not to me anyway!). Go ahead, make a guess. Right on! Search Engine Optimisation. Now, how about the letter...

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