No Follow Attribute And PageRank – A Few Home Truths
If someone asked you right now to explain to them in detail exactly what the no follow attribute means and how it impacts your PageRank, could you give an answer to that question? Most people think they understand this, however more often than not, people simply just don’t get it. The most common answer relates to a form of “PageRank Sculpting”, involving hoarding all of that lovely link value on your site using a no follow attribute and diverting link juice to your own pages that need love. Well, I hate to break it to you, but it is not that simple.
Let me start by the definition of the no follow attribute, from the stand point of Google. The no follow attribute is a way of simply saying Read More>>
WordPress is a brilliant platform that is not just limited to bloggers, but also very useful for those who would like to create a content based theme site with good on page SEO, or even a sales letter. For a fair amount of time, WordPress has been more related to bloggers, however with the release of such themes as Thesis, and other more well known theme creators that have ever started to work with the people behind the platform, such as WooThemes, this platform really is starting to open up to a very large scale audience, and no longer limited as such, to bloggers only.
Over the time that I have been using WordPress and been practicing SEO and social media marketing, there are a few very solid tips that I can offer you on the basics of how to optimize your WordPress web site so that the search engines will fall head over heels for your web site! Read More>>
WordPress is a fantastic blogging platform that is supported by literally tens of thousands of plugins that are developed by a passionate community. When putting ‘Content Sites’ into the same sentence as ‘WordPress’, one thing needs to be addressed first. Is it the correct platform for your site? I mean, WP is a fantastic blogging platform, so one could only assume that creating a content based site on this platform may not be the best idea, however, with a few basic guidelines, it can actually be a great CMS for a content based site. Take the very website that you are reading right now for example. Let’s cover a few basics…
Video is everywhere! It seems that anyone with a camera or even a mobile phone is uploading a video these days. The internet is teeming with road trips, tutorials, marketing spiels, viral creations and vlogs. And thanks to You Tube, they’re here to stay.
You Tube is now the second largest search engine in the world after Google. Here’s why. Approximately 20 hours of video are uploaded to You Tube every single minute. That’s like Hollywood releasing 86,000 new movies per week! On a daily basis, over 100,000,000 videos are being watched on the site. Staggering! So what does this mean for your business? Read More>>
Of course, we should all know by now the power of video marketing. In a day and age where people are less inclined to sit and read a book or text from a website, rather they would learn more from a medium that is more engaging such as video. Having said that, it is a vital part of any SEO campaign to ensure that you create videos to market across the video streaming platform. Websites such as YouTube, Vimeo, and Viddler all attract large amounts of attention, and can also return good results in the search engines.
It is a common misconception in the webmaster world that you can simply build something, and people will come in droves. This is most certainly not true, unlike a shop front which is built in your local town which doesn’t rely on search engines, a website is simply hidden until a user is directed to it. Keyword optimization, off page SEO, all of these things are an influencing factor in how well our websites rank in the search engines, however certain off page methods also require similar attention.
Secret Weapon Alert! Why Video Optimization Can Put Your SEO on Overdrive?
YouTube is widely accepted as the second largest search engine on the web in terms of traffic. If you consider its integrated search as the same as a regular search engine, it would beat the likes of Yahoo and Bing hands down.
With that in mind, it is clear to see why SEO experts are paying a lot of attention to video optimization. The principles of SEO are now widely accepted and increasingly more commonly known. But the world of video marketing cannot claim to be in the same ballpark.
We want to chip in our two cents with… Read More>>
For a very long time now SEO experts have pointed out how meta descriptions are increasingly becoming less important when it comes to SEO. This is only a half truth however. Let me explain. Whilst it may be true that the effect they have on the ranking of your web pages has diminished over time, their importance remains paramount when it comes to your potential customers and clients clicking on your site and not your competitors. Here’s how with the aid (as always) of a little diagram.
Take the following search for “venetian blinds” and think how you use the search engines. The meta descriptions are highlighted in red below and they are the main place to convey the benefits and features of your web content. But in this example they are not done well. I’m not enticed and I’m not compelled to act or visit their sites.
Getting a title tag right is fundamental to any successful seo campaign. It is such a simple thing to get right yet it still comes as the most common mistake affecting a plethora of websites online. Customizing your title tags allows you the opportunity to feature in the search engine results for a whole host of your keywords whilst at the same time promoting your brand.
Lets expose the most common mistake and then put it right…
One of our recent clients, a dentist, made the (sacrilegious) mistake of having one title tag for their homepage and have this replicated over their entire site. Their SEO title tag formula was simply – Welcome to the BRAND NAME.
Introducing Anchor Text And Why It Matters For Your Website
If you’ve been trying your hand at search engine optimization for some time, chances are you’ve come across the term “anchor text”. The fact of the matter is that anchor text is extremely simple. Having said that its importance should not be underestimated. Its value to the SEOer (is that a word?) or anyone that owns a website is mammoth.
Having identified the keywords you’re going to target, you now need to ensure Google sees your website as a good match for those keywords when people are searching them. To do this you need to put your keywords in the right places on your website – this is know as on page optimization.
We recommend each page of your website should only be optimised for a maximum of 1-2 keywords. And for each page, include your keyword in the following places:
- The title tag
- The meta description
- The meta keywords
- Within an <H1> tag
- Early and often in the text on your webpage
- Within an internal link
*Please note: If you don’t know html, you may not be familiar with these terms, but that’s OK. Just pass this information onto your web designer or SEO company.
If you’d like to find out more about website optimisation, watch the video below:
No Follow Attribute And PageRank – A Few Home Truths
WordPress is a brilliant platform that is not just limited to bloggers, but also very useful for those who would like to create a content based theme site with good on page SEO, or even a sales letter. For a fair amount of time, WordPress has been more related to bloggers, however with the release of such themes as Thesis, and other more well known theme creators that have ever started to work with the people behind the platform, such as WooThemes, this platform really is starting to open up to a very large scale audience, and no longer limited as such, to bloggers only.
YouTube is widely accepted as the second largest search engine on the web in terms of traffic. If you consider its integrated search as the same as a regular search engine, it would beat the likes of Yahoo and Bing hands down. 
How to Make the Most Out of Your SEO Title Tag
If you’ve been trying your hand at search engine optimization for some time, chances are you’ve come across the term “anchor text”. The fact of the matter is that anchor text is extremely simple. Having said that its importance should not be underestimated. Its value to the SEOer (is that a word?) or anyone that owns a website is mammoth.
