Make your site visitors feel at home.
In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape.
In the first part we focused on “back end” optimization techniques; here we will focus more on what visitors and search engines “see” when they land on your website and how to go about optimising these pages with further techniques. Read More>>
{ 1 comment }
Learning the basics is vital in mastering SEO.
The beauty of on page SEO is that you can do it once and it can last for the life of your website. That makes it doubly important for you to get it right first time, so that you can forget about it, let it do its job and concentrate on your off page SEO, which is more time consuming.
Below we take you through what you need to know.
What Is On Page SEO?
On page SEO essentially tells the search engines what’s on your website pages. You are making it easy for the search engine web crawlers to find and index your pages and associate them with the right keywords, so that you have a good chance of being listed high in the search results for those keywords. That brings you traffic and, hopefully, sales. Read More>>
{ 1 comment }
Make it easy for people to use your website.
Unless your website is easy to navigate around and find information on, you may be left with confused visitors not interested in buying from you.
If you are in the process of designing or re-building your site, following these basic steps will greatly enhance your website usability.
One Page One Purpose
You’re not publishing a book so you don’t have to worry about using extra paper! It’s therefore better to create extra pages than to cram information on one page.
Keep every page unique to a sole purpose – this will help to create clarity for the reader and if all the pages are indexed on a well-designed menu then the relevant information will be easy to find; there’s nothing worse than having to scroll through irrelevant information to find what you need. Read More>>
{ 3 comments }
Optimising your website usability is just as important as optimising for the search engines, as a poorly-built site will drive your visitors away on the “bounce”!
A well-built site that is easily navigable and has easy-to-find information will keep your visitors on your page long enough to get your marketing message across – which is the aim of any website that sells.
You will probably find that most of the things which annoy you about other sites will annoy other people too, so bear this in mind when creating your site. Here are 7 site usability tips to start with. Read More>>
{ 0 comments }
Create a testimonials page from credible clients.
While you will see plenty of variations in website design there are some indispensible pages to include for any small business website; we get straight into detailing those below:
1. Opt In Home Page
On your home page why not have an opt-in area?
This will allow you to start building a database of contacts, which can be the cornerstone of future marketing campaigns. It will mean that your visitors don’t just come and go anonymously.
Offer them a free report or video that will be useful for them and in exchange for that they leave their email address. Read More>>
{ 1 comment }
Looking to buy (or already own) Thesis? Click here to grab these free bonuses.
We use Thesis and why should you care?
Thesis is an advanced WordPress theme developed by DIYThemes and is one of the more popular and well-received themes used by internet marketers. The major features of Thesis are that is highly customizable from a design standpoint, it has SEO functionality built into the theme and is backed by great documentation and support.
The moment you install and activate Thesis, your site will improve in Search Engine Optimization (SEO), there will be faster page load times, there will be maximum readability to engage and hold your reader’s attention and you will have point-and-click design and font controls. Read More>>
{ 3 comments }
Will Flash bring you down?
I’ve been asked this question numerous times and it may have been because people have misinterpreted something I’ve said in the past – “Flash based websites are a bad idea.” What I was getting at here was, having “exclusive” Flash websites is not a great idea – and here’s why…
When the Google spider is crawling around the web, you want to make it as easy as possible for it to navigate your website. This is done through your linking structure and/or your nav bar. Google needs to be able to follow your links to find your pages, so it can index them.
If you’re using exclusively Flash based menus and your website is Flash heavy, Google can’t read this. There’s nothing for it to grab hold of. You need content on your page. Don’t get me wrong, you don’t have to discard Flash completely.
{ 5 comments }
Will customers start paying when they reach your money site or will they need some convincing?
Is landing page optimization better than doing more SEO for a website? And what’s going to get you the best ROI?
I know what I’m about to say might sound a bit funny coming from an SEO guy but we’re more than just an SEO company. The fact is, landing page optimization, depending on where you’re at, might in fact give you a better return on investment than SEO.
So what is landing page optimization? First, what is a landing page? A landing page is any page a user lands on. Whether they’re clicking on a pay per click ad or clicking on your results in the organic search, the page on which they land is your landing page.
So how do you know when you should be focusing on landing page optimization? As a general rule of thumb, focus on it once you start to drive a good amount of traffic. What’s a good amount of traffic? Maybe two hundred or more unique visitors to a page every week or two.
So where do you get started? First go to your Google Analytics account and identify which pages are getting the most traffic, and start there.
By optimizing, you’re looking to increasing your conversion rate. That means getting someone to pick up the phone or place their order. Check out some of our YouTube clips to find loads of ways to do this.
Still not convinced? Why is optimizing your landing pages sometimes better than trying to improve your SEO?
{ 0 comments }
You won't be sent to the penalty box for duplicate content.
There are really two parts to this question. We need to think about duplicate content on your site and off your site.
When we think about content on your site, a common mistake is having duplicate title tags and meta descriptions and having these site wide. It’s definitely a good idea to make sure that every page has its own unique titles and descriptions. This is very quick and easy to fix and will almost immediately improve your rankings.
Now, I don’t believe Google “penalizes” those who are doing something wrong nearly as much as people might think. Instead, Google works more like a “filter”. If you have duplicated content, Google may filter out those pages, but they’re not going to get removed from the index or anything.
{ 2 comments }
One of the most effective ways of making sure that your advertising money is spent correctly is by getting into niche marketing. Niche marketing is taking focused marketing and giving it more…well, focus, for lack of a better term.
It basically is breaking down markets into smaller sections, or niches, and this can help ensure that you’re marketing to the correct target audience. You don’t want to spend thousands of dollars marketing your new line of running shoes to 83-year old ladies. You want to get your product out to the marathon runners and daily joggers.
{ 7 comments }
|
|
Phone: +613-8060 5131 Email: click here to email. Address: Suite 1, 284 St Kilda Rd St Kilda, Victoria Australia, 3182 |
