Without an internet marketing plan of where you want to take your online business, it may end up floundering on the rocks. Put simply, you need to know where you want to take your business and how to get there, before you start out.
Below we look at the overall marketing plan for Melbourne SEO Services as an example, to show you the kinds of things you need to be thinking about as you start your journey.
Where Do You Want To Go?
Melbourne SEO Services was designed as a company that would provide information products to businesses needing guidance with their internet marketing strategies.
Why? Because info products are high margin, can be replicated, are scalable and they allow the company to create products once and get paid over and over again!
When the company started, that was the vision and we are just entering that territory now, but there have been deliberate steps taken to get there. It has been a process of steering the company closer to the vision.
Now, where do you want to take your business?
How To Get There?
We couldn’t just start out in the info product space because we hadn’t yet built the credibility or surrounded ourselves with the team of A players that we needed.
We started out with SEO services – helping companies improve their traffic levels. We offered a free report called the SEO Manifesto, which visitors could opt in to receive a copy of in exchange for their email address. This way we built a database of clients that we would keep contact with and sell other products and services to.
This critical first step achieved a couple of things. It gave us the cash-flow to start developing other products and services and it built our credibility and status as experts in what we were doing.
Taking the above lesson, in order to get where you want to go, your business will need a cash-flow generator at the front end. How are you going to raise the funds you need to take your business forward?
With Melbourne SEO Services we needed to document core processes and systemise all aspects of the business so that this could then be used as information product for business in the next steps. But it was the SEO services that generated enough cash for us to do that.
We have since developed Mastermind groups and business coaching sessions as well, which are other cash-flow generators, but the core business is being steered towards the info products we drew up in the first internet marketing plans we made all those years ago.
Edging Towards The Vision
In addition to the SEO services, we started developing outsourcing products, web video and small business courses that edged us into the realm of the high-margin info products.
That’s not to say we want to spend all our time running workshops. We use the model that we create content once and get paid from it forever, so we run one workshop, video it and then use this content again and again.
All the videos that you see from workshops we run are products we can sell that will generate profits over and over again, growing our business.
Before you take your business headlong into the often chaotic work of internet marketing, know where you want to go and how you will get there – have a sound internet marketing strategy from the word “go” and map it all out.
You can learn more about how to do an internet marketing plan and all aspects of taking your small business to the top of your market in the Competition Crusher Workshop at www.CrusherWorkshop.com.