We all know that the likes of keyword optimisation and backlinks are major search engine ranking factors for your website, but there are a couple of others that you may not have considered. We look at these below.

1. Website Commenting

The trend of commenting on articles or features posted on your website or on your YouTube channel has stemmed from the popularity of social media sites like Facebook and Twitter, which give everyone a “voice.”

It is arguable that this has minimal impact on search engine ranking currently, but there is little doubt that it will have a big role in the future – so it’s a good idea to get ready for it now.

Google’s release of the Google Plus social network earlier this year proved that it is well aware of the importance of social media to the Internet as a whole; whether it takes a big chunk of the social media “pie” or not, it shows that it is prepared to admit that social does count.

Anything that is deemed to matter when it comes to online content will need to be taken into account by search engines eventually, because they are in the business of providing the most relevant results to its users – that’s how Google made its name; to retain that name they know that social factors will need to be included in future search results.

Currently Google’s business model is built around their visitors having a problem they wish to solve and Facebook is built around social interaction and having a voice. The two are now converging very rapidly.

So, consider commenting as one of the search engine ranking factors of the future. Attracting lots of comments should indicate that you are popular, relevant, authoritative and “hot” property.

2. Regularity Of Content

The subject of posting regular content may not be so much an SEO question as one of creating a website that provides a useful and informative service to your visitors.

It is possible to have a well-optimised site that retains its ranking for certain keywords without adding extra content in years.

However, as a general rule, the more pages your site has (optimised for keywords, of course) the better it does with ranking.

There is a saying that the more pages you have, the more tickets you have in the “search engine lottery” and it’s not a bad mantra to live by for your website. The biggest sites with most pages tend to win the day every time.

Of course the added benefit of having regular, up-to-date content is that you can provide valuable information for your visitors – this can keep your visitors returning to your site and may get them talking about you on social networks.

See – there’s social media, rearing its head again! It’s going to be an important factor for the future.

Melbourne SEO Services likes to keep you up to date with what’s happening in the world of online search and pass on how you can adjust your website to any changes. If you’re just starting out with online marketing check out the FREE-to-watch Competition Crusher Workshop at www.crusherworkshop.com for loads more tips and information.

Use search ranking factors to your advantage.

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