Here it is… SBIM Weekly! The summary of news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.
In this week’s issue, let’s take a look at several updates from Google and more.
Whoops! We’re a day late for the SBIM Weekly! It was a public holiday here in Melbourne, Australia and we weren’t in the office to get this one out yesterday – hope you don’t mind.
It’s SBIM Weekly time again! Get a load of Google’s encrypted search announcement plus other helpful updates for small/medium sized business owners. Click on the links to find out what’s news this week.
Okay, the feedback is in. It looks like these short weekly SEO updates are a hit! So here’s our second post on recent relevant developments in the world of SEO, technology and internet marketing.
When working on SEO, you must consider both on page SEO and off page SEO. While on page SEO is definitely important, off page optimization contributes more heavily to search results than on page SEO. Making sure to get your title page and meta tags correct is important, but optimizing off page still weighs in at about 80% of importance compared to only 20% for on page SEO.
Google search results are by no means magical. Google’s servers use algorithms to analyze web pages and give us the results to our searches. The algorithms used by Google are based on how research reports work. In any industry, a report really begins to gain weight when it begins to be referenced by others. Some ways that a report may be referenced include:
I do believe... there's no such thing as Google certification for SEO. I do! I do!
Have you ever wondered whether it’s possible to get some sort of endorsement, approval or extra accreditation from Google if you’re an SEO firm?
Sometimes you might see on SEO company websites a line which says ‘we are Google approved’. People look at that and think “Oh, they’re Google certified or approved, that means they must be a great SEO company to work with.”
The truth is, there is no Google certification program or endorsement or approval process for SEO companies that somehow gives them extra favor in Google’s eyes. It just doesn’t exist.
With the launch of Google Instant, it’s fun to ponder how this might affect SEO – particularly the long tail of search. Of course it’s still too early to tell definitively, but we can make some educated guesses.
Upon first impressions, the way Google Instant search works, it seems likely that the long tail search will be affected – here’s why. As you type in your query, Google Instant immediately serves up results which it thinks are the most relevant even before you have finished typing.
As SEOers, over time we have come to realize the benefit of targeting long tail keyword searches. But, if Google Instant search is serving up results as people are typing in their query, the question is, “Will they get what they’re looking for more quickly?” Website surfers (you and me) are trained to click on blue underlined links, so if we’re given the opportunity to click these before we finish typing our query, would we click it?
Have you ever wondered if Google personalized search really affects the search engine results page? That is to say, if one person is logged into their account, are they going to see a dramatically different results page to someone who is not logged into their own account?
From the testing we’ve done at Melbourne SEO Services we haven’t found this to be the case. At this point in time, any differences appear to be minimal. The one exception being if it’s your own website, or another page that you visit regularly. With these pages, often they are pushed to the top of the SERPs.
In Google’s ever long quest for domination, Google Social Search has been unleashed. Now, I sense some confusion in a lot of people when it comes to what this means for them. In part, this is going to turn the relevant search engine results upside down. Will SEO still be relevant? Will social media marketing take over from SEO? Who knows, either way, I shall explain exactly what this means in brief format.
Up until now, when a user has searched Google for a keyword or phrase, Google has returned results that are relevant to a user, based on website popularity, relevance, and so on and so forth. What Google Social Search does is quite cool, but is going to take some mapping out by the SEO guys in order to get one in front. Let’s put an example to you… Read More>>
In Google’s ever long quest for domination, Google Social Search has been unleashed. Now, I sense some confusion in a lot of people when it comes to what this means for them. In part, this is going to turn the relevant search engine results upside down. Will SEO still be relevant? Will social media marketing take over from SEO? Who knows, either way, I shall explain exactly what this means in brief format.
