How to Improve a Website to Attract Ideal Customers

Over the last few years, it has become crucial to ensure that business websites are Google-friendly. And to become Google-friendly, a website must give users an effortless and comfortable experience in navigating and using their site. A Brief Glimpse into Google...

Chapter 18: Authority Content in Action

Chapter index / Previous chapter Whether you are a regular reader of our blog or have managed to read a few posts, you’ll probably understand by now how passionate we are about Authority Content. We’ve been extremely lucky to share with you various chapters from David...

Chapter 17: Play the Long Game

Chapter index / Previous chapter / Next chapter You’ve created a workshop and filmed it, made blog posts, uploaded mini tutorials on YouTube, designed awesome infographics and posted valuable tips on Facebook posts. One year on from that first workshop you did to...

Chapter 16: Write Your Own Book

Chapter index / Previous chapter / Next chapter While many people love the idea of writing their own book, just the thought of spending hours and hours and hours in front of a computer is quite often too much to bear. But when you see that a business person has...

Chapter 15: Remember Your Existing Customers

Chapter index / Previous chapter / Next chapter One problem that a lot of people have when trying to establish themselves as an authority, is that they bunch their existing, potential and new customers together in the same group. They might send all types of content...

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