If you haven’t realized by now, Google is constantly evolving. While their core algorithm still revolves around having reputable sites linking back to yours, Google’s been devising further ways to make sure websites don’t just ‘sneak’ their way into high rankings. So,...
As a business owner, you may already know that SEO encompasses a lot of different factors such as user experience, back-linking and site usability. But one of the biggest (and baddest!) stars of the show is keyword optimisation. So, if you’re going to bother to...
I’m sure you’re already aware of Google’s many updates aimed at ensuring only the best websites are delivered in its top search results. One of those updates is the famed ‘Panda’ release, which was unleashed in February 2011. To Google’s credit, the Panda update was...
Google has released a number of updates on how its algorithm works, and these Google search updates may have a negative effect on your site’s ranking. As a site owner, you probably don’t want that to happen, and you’d want to do something about it. But before you...
Footer links are big blocks of links found on the bottom of web pages and more often than not, they’re there for SEO purposes. Have a look at your website, do you have lots of footer links on your pages and are they only there for SEO? If yes, do you know if they’re...
