A question I’m often asked is whether to optimize for the singular or plural keyword phrase. Following on from that, should we create separate pages for the singular and plural versions of a keyword phrase, or should we create just the one page and target both terms?...
Does your click through rate and bounce rate affect your rankings within the organic search results? This is a two part question. Question one is whether having a higher click through rate is going to increase your rankings within the search engine results page? The...
Building and maintaining a successful business is no small feat; it’s very hard, if not impossible, to do alone. So the best thing to do is to build a team of “A Players” whom you can count on to keep your business healthy. The big question is this: How do you choose...
One of the biggest mistakes that can be made by someone who is a success in business is that they stop trying to learn. It’s perfectly fine to consider yourself an expert in your niche, and it’s fine to consider yourself a business expert as well – just remember...
When building links, how much should you vary the anchor text? First things first, it is important to bear in mind that no matter what you’re doing online, you should try to replicate, as much as possible, what happens in nature. That is to say, would it be natural,...
