Chapter 15: Remember Your Existing Customers

One problem that a lot of people have when trying to establish themselves as an authority, is that they bunch their existing, potential and new customers together in the same group. They might send all types of content out via email, that really the existing customers...

Chapter 3: Strategic Authority

Chapter Index / Previous Chapter / Next Chapter With it getting harder and harder to communicate with people these days, it’s becoming increasingly difficult to capture people’s attention and actually ensure that your marketing messages are getting across. And as well...

Chapter 2: Finding Unlikely Success (& Replicating It)

Chapter Index / Previous Chapter / Next Chapter While many people dream of having their own business, they often think that their lack of education or start-up capital will mean that they are doomed right from the right start. Then there is the constant thought in the...

Chapter 1: Predicting the Future

Chapter Index / Next Chapter With competition to reach the top ranking in Google stronger than ever before, some businesses will do whatever it takes to get their website seen. But when you don’t do things in the right way and abuse the system, Google takes notice. It...

10 Steps to Attracting Strategic Partnerships to Grow Your Business

System Architect | Pauline Martin-Brooks: paulinemartinbrooks.com.au Many of the most successful marketing campaigns in recent years are born out of successful strategic partnerships. Think Apple and IBM, the World Cup and Adidas, or Aussie music streaming company...

10 Steps to Scalable Outbound Marketing Success

System Architect | Scott Bywater : copywritingthatsells.com.au Leads are the foundation of any successful sales process, and the quality and quantity of your leads determine the quality and quantity of your clients. Most businesses however, fail to have a scalable and...

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