Why Website Metrics Are Important

I’ve recently been asked to contribute to an expert roundup blog post and they wanted me to give the best piece of advice I could to business owners looking to increase their traffic with Google. I thought I’d give you the head start, so here it is… Focus on...

The Qualities Of A Good Website

Google has very particular things it looks for in a website. It will reward those demonstrating these qualities with high rankings. Two of these key elements are usability and technicals. How Google determines what a good site is For usability, the way that Google...

Make It Easy And They Will Convert: Website Usability

Sure, you can build a basic website and sit back waiting for the traffic to slowly convert into buyers. But while you sit there twiddling your thumbs, have a think about your website usability. Have you made it both easy to use and compelling enough that visitors are...

Website Architecture: Check It The Right Way

Building a website can be likened to building a house. If you want it to be sturdy enough to stand the test of time, it must have reliable architecture that meets industry standards. I bet you’ve never referred to a website in engineering terms, so I doubt you know...

Five Steps To A Reliable Site Audit

To the internet savvy, some letters of the alphabet have special meaning. S, E and O, for example, wouldn’t mean Santa, Eskimo and Orange (well, at least not to me anyway!). Go ahead, make a guess. Right on! Search Engine Optimisation. Now, how about the letter...

Top Tools Needed For A Successful SEO Site Audit

For every problem or task in the real world, a set of tools is always helpful in carrying out all the fixes needed. The same is true for your website needs a little fixer-upper, such as when it experiences a sudden drop in organic traffic. There are specific tools...

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