You’ve probably found and read many SEO principles or guidelines telling you the ‘do’s and don’ts’ of optimising your website. But when it all boils down, there is one core principle you should remember before doing anything: you are optimising for the user, not just...
It’s a pretty well-known fact in the ocean of SEO that link building helps increase a website’s buoyancy (ranking). What’s really interesting is…offpage SEO makes up 80% of the entire process, with link building being a huge part of it. And because the process...
Most people associate Pandas with cute & cuddly bears, but to most website owners, Google’s Panda is anything but cute. It would have been February 2011 when you realized Google unleashed their Panda update on your website, which possibly knocked it to the ground....
As a business owner, you may already know that SEO encompasses a lot of different factors such as user experience, back-linking and site usability. But one of the biggest (and baddest!) stars of the show is keyword optimisation. So, if you’re going to bother to...
I’m sure you’re already aware of Google’s many updates aimed at ensuring only the best websites are delivered in its top search results. One of those updates is the famed ‘Panda’ release, which was unleashed in February 2011. To Google’s credit, the Panda update was...
Footer links are big blocks of links found on the bottom of web pages and more often than not, they’re there for SEO purposes. Have a look at your website, do you have lots of footer links on your pages and are they only there for SEO? If yes, do you know if they’re...
