Marketing Lessons from Travelling in Europe

Part Four: Mozart’s Genius (Salzburg, Austria)

By all accounts, the father of Wolfgang Amadeus Mozart was a bit of a taskmaster.

You could also say that he was Mozart’s marketing manager.

He was the one arranging Mozart’s tours and telling everyone who would listen that his son was a genius and that you must come and hear him play.

But the part of the story that we don’t often think about – and this is something I learned while visiting a Mozart memorial museum in Salzburg, Austria – is how much effort Mozart put into becoming a musical legend.

There’s no doubt that Mozart was a genius, and a child prodigy, and pretty much every other superlative you can think of.

But that DOESN’T mean that Mozart woke up one morning with his prodigious talent fully-formed.

There were countless hours of practice, practice and more practice taking place behind the scenes. Without which, Mozart would never have achieved the level of success that he did.

Author, Malcolm Gladwell, says we need 10,000 hours of practice to be a world-class expert in anything and just because Mozart was a “natural” didn’t mean that he could get away without putting the time in.

We make the same mistake with lots of things. We look at great products and companies that seem to have sprung up overnight, oblivious to the unseen years of development, failed attempts, and hard graft that went into achieving notable success.

This is something to keep in mind when you’re feeling frustrated that your business has not yet reached the dizzy heights that you feel it deserves.

Be patient.

Nothing worthwhile comes easily and you should expect years and years of hard work before you peak.

Just remember not to leave out an important part of the equation. Mozart had his marketing manager but he also put in the hard work to perfect his art.

Be sure that you’re doing the same.

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