One of the most effective ways of making sure that your advertising money is spent correctly is by getting into niche marketing. Niche marketing is taking focused marketing and giving it more…well, focus, for lack of a better term.
It basically is breaking down markets into smaller sections, or niches, and this can help ensure that you’re marketing to the correct target audience. You don’t want to spend thousands of dollars marketing your new line of running shoes to 83-year old ladies. You want to get your product out to the marathon runners and daily joggers.
Niche marketing can also help cut down on competition, therefore giving you an edge when it comes to sales. If you’ve created a sunscreen lotion that is very effective for people with tattoos, you’ve got a built-in target market. Sure, they can use any sunscreen out there, but yours is formulated especially to make sure that their tattoos don’t fade after several trips to the beach. Why wouldn’t they buy your product? It’s important to meet your niches unique needs, and this is just one example of how this can be done.
It’s also a good idea to know the ‘lingo’ of the group you’re marketing to. This can help solidify your position as one of them and won’t make you seem like an outsider or some sleazy marketer who’s just out to make money off of them.
Let’s say you’re selling pickups for electric guitars; instead of knowing product numbers and names, it’ll help to know which pickups will suit both the type of guitar and the style of music your customer plays. This will both include you in the group (and can help make you into an expert or guru of sorts), and can also effectively create loyal customers by showing that you know and care about what they’re talking about.
Test marketing can be helpful when selecting your niche market. You may find that there’s no competition, and that can be a good thing – you’ve found a hole that you can fill. But you’ll want to make sure that if other people have tried to fill that hole and failed that it’s not a hole that can’t be filled. These cases are rare, but it does happen occasionally. When marketing to a specific group of people, it won’t hurt to know the background of the market.
Niche marketing can also help with your SEO process by making your keywords and phrases more clear; when you get to your second and third tier keywords and phrases, these can be very obvious if you’re marketing to a certain niche. Let’s stick with the electric guitar pickups for a moment. You might break your different tiers down as far as “Gibson PAF Humbuckers” or “Split Rail Pickups”.
In short, niche marketing can be the best way to break into your new online business. Find a hole and fill it in. And here at Melbourne SEO Services we can help you with that and all other aspects of your online business. Check out some of the other services we offer at the services tab above.