When you’re creating your website it’s a good idea to make sure that you have the right priorities in mind. Sure, you’re the designer (and if you’re not the designer then you at least have the final say about how the page looks), but the main person to keep in mind is the end user. Website navigation and original content will go a long way to please your end user.
Will the page be attractive and pleasing to the eye? Will it be easy to read and navigate? Ease of access and usability of your site can make or break the way visitors feel about your page.
While keeping that in mind, you also need to make sure that your page has a purpose and that you’re optimizing the page for that particular outcome. If you’re giving away a free report to get people to sign up for your list you’d optimize the page for the report, making sure that the readers knew and understood the value of what you’re giving them. If you’re trying to get someone to buy your product or service you’d optimize the page to drive them to buy that particular product or service.
When it comes to Google and SEO optimisation, there is no magic formula – but there are a few general rules of thumb you can follow that will help you on your way to the top of the search engine page. Remember – Google ranks pages, not sites. So if you have one website – let’s use FredsVinylFlooring.com for an example – you’ll want to make sure to optimize each page, including individual product pages as well as your About Us and Contact pages.
And speaking of those two pages, make sure that they’re very user friendly. If someone wants to know more about you, you don’t want them to have to dig to find info. It should all be there and easily accessible on the About Us page. The same goes for your Contact Us page – you want to make sure that any methods of contacting you, including a telephone number and an address where you can be reached via postal mail are listed.
Be sure that you create original content for each of your pages. This is one of the key factors in the way people can view your page. If they visit your site and read the same thing they can find anywhere else, they’ll just take you as one of the crowd. But if your content is original and unique, you’ll stand out and can definitely make an impression.
These are just a few of the ways you can make sure that your site and each of your pages are set up and ready to go for both Google ranking as well as visitors. For more ways you can drive and maintain traffic and conversions on your site, see our services page here at Melbourne SEO Services.
I am a great fan of unique, useful content. I often bookmark the sites that really offers helpful content so I can go back to check those out any time I want.
But the sad thing right now is that when I go search in Google, I stumble on say, 7-10 sites on the first and second page that are contained copied content, worst is that they sometimes copy the same article from just one article directory.
Which makes me think. If Google loves original content, then why do you think those sites rank on the first and second pages yet they only have nothing but copies of the same article from one source. Any thoughts on this one?
I definitely agree on this one. It really makes you and your site a stand out if you keep posting original, valuable content for readers. This will really cost you to give up some of your time, doing all the writing but I can say, it is all worth it.
But the sad thing right now is that there are some sites who post duplicate content, yet are ranking on the first page on some of the keywords I searched lately. What are your thoughts on this?
Whenever I design a website, even it it’s just a simple blog, I always put usability above all else. I dabble a little on SEO, but for me as long as the user can easily find what he’s looking for in my website, that’s tops.
Agreed… probably sounds funny coming from an SEOer but SEO always comes second to user experience.