There are a lot of SEO companies today, so how do you go about choosing the best SEO firm Australia to help with your business? Here are 5 characteristics you should look for:
Ethical and Transparent
This may seem obvious, but you need to get a good feeling when working with an SEO company. Moreover, they should be able to explain, in simple terms, what it is they’re doing. Good SEO doesn’t have to be complicated or mystifying.
Proven Track Record
Don’t work with frauds, phonies or wannabes… this is your business, your livelihood. Any good SEO firm Australia should be able to show you results of their work. What you’re looking for here are verifiable examples of good rankings – if you’re given examples like “Grandma Joe’s Pizza Shop Melbourne”, ask to see rankings for broader keywords too – keywords for which people are actually searching.
As with most things in life, one size doesn’t fit all. Accordingly, the best SEO company should start by analysing your current business – including an in-depth look at your company background, target market, current web presence, objectives, etc.
You need to feel confident knowing that your SEO campaign is going to give you the best bang for your buck. We call it “targeting the low hanging fruit”.
End to End Project Management
We know you’re busier than ever. It never stops, right? If you’ve chosen to go with an SEO company, it’s most likely because you’re aware that there’s not enough time in the day to do everything and the last thing you need are more ‘to do’s’. You want to be focusing on your core business, not SEO.
If that’s why you’re looking to use an SEO company, then you’ll want one that can handle everything from end to end… that is, from stage 1 through to stage 4 and beyond.
Expert, Professional and Timely
Since you’ve made the decision to hire a professional, you should reasonably expect professional service. Don’t settle for poor communication, non-transparency or late work. The exception to this, of course, is if you bought solely based on price… don’t expect the Rolls Royce treatment if you purchased a Ford Edsel (voted as one of the world’s worst cars – Google it).
You’re looking for a company that believes in your products and services; one that grows with you and changes with your business needs; an SEO services Australia that has a long term vision of working with you, understanding that your success builds their success… the perfect win-win situation.
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Tailored Service…I couldn’t agree more. A reliable SEO company finds delight in knowing the details of the client’s needs before jumping into the design or strategy. It cares about the goals of the client’s business. With such, it is not afraid to spend time creating the right fit for each client as there is no universal fit when it comes to marketing. 🙂