While you will see plenty of variations in website design there are some indispensable pages to include for any small business website; we get straight into detailing those below:
1. Opt In Home Page
On your home page why not have an opt-in area?
This will allow you to start building a database of contacts, which can be the cornerstone of future marketing campaigns. It will mean that your visitors don’t just come and go anonymously.
Offer them a free report or video that will be useful for them and in exchange for that they leave their email address.
Actually building a database is probably the most important and most neglected part of any online business. Start building it immediately – it can take time to build relationships with your database, so combining sales-focused marketing with developing trust and credibility with your database is crucial.
Eventually you should be able to get your higher value products and services in front of them.
2. Services Page
Building a business web site needs to include a services page that lists all your products and services; make sure you get your main keywords in there.
3. Testimonials Page
What great things are your clients saying about you? Let the world know and preferably do it by video. Get your clients to talk on camera with you about the results they have achieved from using your products and services – this provides instant credibility.
4. About Page
On your “About” page it’s time to tell your story.
You want to differentiate your business from all the others out there in the same field, so do that by telling your unique story and how you got to where you are – the problems you faced in getting there, your “Eureka” moments and what drove you on.
This is how you get your customer engaged emotionally and it is very effective in creating authenticity and credibility online – two priceless characteristics for your business.
5. FAQ Page
FAQ pages are important on several levels. They are great for handling customer objections upfront; create credibility for your business; help to position you as an expert; allow you to use video in short sharp bursts; and they also help with SEO.
A good idea is to think of 10 questions that your customers ask frequently, plus 10 that they ought to ask – then make a one minute video answering each question.
When future customers ask a question you have covered you can simply send them the YouTube link; this will save time and look very impressive to your customer.
6. Contact Us Page
Include your contact details at the top of the page. Be sure to list a landline phone number and a physical address rather than a PO Box number– you want to show the world that you are a real, legitimate business and the customer can find you if something goes wrong with their purchase.
Including a blog on your site will help with SEO; target certain keyword phrases important to your business in regular blog posts, to help to drive traffic to your site.
As you build your website, think in terms of doing everything you can to increase your credibility and set yourself apart from the rest – use any proof you can that you are a leader in your niche and can be trusted.
These small business website tips are just a few of many pieces of great advice in The Competition Crusher workshop; it is specifically designed to help start-up online businesses to sell and be successful, so if you’re looking for a place to start, you can watch for free by visiting www.CrusherWorkshop.com.
I’m currently working on my opt in freebie/offer. It’s not very easy at all. In my mind an ideal freebie is one that offers good information that’s close to comprehensive. So that means completing it will take time… I know I’ve been warned before by other marketers not to wait until I’ve achieved perfection but I just can’t help it sometimes…