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Google vs Yellow Pages Survey Results

by David Jenyns

In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?

One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages.  Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?

It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.

So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research :)

Watch the video below to see a quick summary of what we found…

The Survey Results

Q1. How often do you use the print version of the Yellow Pages? Read More>>

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7 Steps To Hiring “A” Players For Your Business

by David Jenyns

Learn how to find top team players.

The success of your business as it grows will partly depend on you hiring “A” players in all the key positions.

Hiring staff doesn’t need to be complicated – it’s a case of knowing who you need, using your marketing skills to attract them and then a filtering process to save time and effort in selecting the right one. We take you through it below.

Know Who You Are Looking For

If you have mapped out your business and broken it down into key systems and processes you should be able to clearly identify the skills and talents you are looking for in a new team member; what will make them an “A” player?

Also, think about the type of personality that will “fit” with your business – then you are well on the way to deciding on exactly who you are looking for. This is a key stage that all the rest of the hiring process hinges on. Read More>>

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How To Use Web Outsourcing To Grow Your Business

by David Jenyns

If you don’t build a business that can operate when you’re not there you don’t really have a business – and web outsourcing is a great strategy for making sure you do have one.

If you have been following our posts on the Competition Crusher workshop topics you should be clear by now on mapping out your business into a series of detailed processes; if everything goes according to plan, you will reach a stage where you cannot look after all those processes yourself and, in order to expand, you will need to hire team members. Read More>>

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How To Use Press Release Marketing In Your Business

by David Jenyns

If your business can get to grips with online press release marketing it can be one of the easiest ways to bring traffic to your website and boost sales. We show you how below.

Benefits Of Press Release Marketing

Offline PR brings you exposure in magazines, newspapers and maybe even local TV or radio; online we are targeting back-links and traffic to our website via well-written, optimised press releases that are interesting and widely distributed.

Traffic comes from the keywords and back-links that are embedded into optimised press releases, which help us get rankings in Google News and the main search engines. Read More>>

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How Press Releases Create The Ultimate Testimonial For Your Business

by David Jenyns

Go beyond celebrity endorsements.

We have often mentioned the importance of others vouching for your business; when the media vouches for you, that’s the ultimate testimonial– and online press releases are a great way to make that happen.

One of the most important marketing strategies for your business, after you have created an optimised website with a sales funnel in progress, is to “up” the exposure you are getting; this will enhance your expert status, provide free advertising and start to send more traffic your way. Read More>>

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A Sample PR Strategy – The MCG Way!

by David Jenyns

We have mentioned the “Selling the MCG” story in another post or two but we focus this post on it because it serves as a sample PR strategy for your business.

Below we cover how the idea came about and then how it was brought into the public arena to help sell it.

Of course, in this case we are talking about an Australian icon (the MCG) in a one-off venture, but many of the lessons I learned from this campaign I took into my later businesses and hope that you can use the lessons in yours too. Read More>>

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3 Ways To Get Media Attention For Your Business

by David Jenyns

Online or offline, media attention can help our business in quite dramatic ways; below we look at a couple of personal examples of this and then suggest a few approaches that you can start looking at for your own business.

Example: Selling The MCG

My own example of selling the benches and carpets from the MCG is covered in more detail elsewhere but, suffice to say here, it was aided incredibly by the media attention I got following an initial press release and editorial ad. Read More>>

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The Essential Facebook And Twitter Marketing Approaches

by David Jenyns

How many businesses do you know of out there that are using Facebook and Twitter marketing smartly?

Social media marketing is still finding its “level” somewhat but it seems to me that many businesses misinterpret the opportunities that Facebook and Twitter provide. So below we try to clear that up with some guidelines for the essential approaches involved – and they ARE different. Read More>>

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How Google Tools Can Help Transform You Into Market Leaders

by David Jenyns

Make sure you are always alerted.

Getting the news first and reacting first to it is one of the hallmarks of market leaders; in fact people have made their fortunes from being the first to the key news in their field – notable examples exist in the banking and financial sectors.

Nowadays it’s hard to be first with the news because people around the globe are more connected than ever to what’s happening; that’s why a couple of Google tools are so valuable for your online business and can help to propel you to the top of the heap.

Google Reader – or Reeder (iPhone)

Google Reader (Reeder on the iPhone) is a fantastic tool to ensure you don’t have to flit between 20 different websites to read the news you want to read. Read More>>

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7 Ways To Earn Online Market Leadership

by David Jenyns

Online market leadership should be the goal of every web-based business leader and learning how to position yourself as such is the first step.

Below we take you through the top 7 approaches that can help earn you the title of “market leader” in your field.

1. Develop And Tell Your Story

Your story should reflect your struggle to get where you are today, concentrating not only on the successes and breakthroughs but on the failures along the way. Everyone has a story and telling it is key; because it can form the basis of your web videos and auto-responder campaigns and will help you build the all-important connection with your audience. Read More>>

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