Google wants your website to be mobile-friendly.
I wanted to give you the heads up if you missed it…
Google has officially said “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” Google never announces updates like this and when combined with all of the Google Webmaster Tools notices they have been sending out saying “your website isn’t mobile responsive” – this is going to be epic!
It wouldn’t surprise me if the mobile-friendly ranking update will have as much impact as Penguin or Panda. Basically they’re saying, if you’re not mobile responsive, don’t be surprised if you start to disappear from search results in the near future.
You can read their announcement here:
If you need a hand and want me to take a quick look at your website and ensure you’re all safe – just email me back with your website url. I’ve got a few tests I can run to see if you need to fix anything. I’m looking out for you
Authority is the key.
Google wants to reward great websites with high rankings. But what are they actually looking for? What they’re ultimately looking to do is find authorities. The website owner needs to think, how can I build up the authority of my website in the eyes of Google?
When you type in a search in Google, sometimes you see a website come up where it’s got what they call site links underneath. They’ve got links to different parts of your website when someone searches that particular phrase. That’s because Google has said, I really trust that website. I see it as an authority.
Try to focus on getting some good Google reviews and make sure you’re listed on Google Maps. This may not apply as much for blogs, it really depends on what your business is and what’s relevant. If it doesn’t make sense to put a Google Maps listing, don’t do it. But other things will make sense. Think about building up your website as an authority. To do this, you must ensure your website has good usability, well functioning technicals and good links.
It’s me presenting at The Digital Marketing Summit. I’ll try to get you a copy of the recordings.
We’re striking distance from Christmas and I hope you’re run off your feet, making sales and reaping the rewards of your online marketing efforts.
While the year comes to a close, I’ve also been thinking about your action plan for 2015 – I’m always thinking ahead!
In fact, I’ve created a 2015 online marketing checklist for you. Note: it doesn’t matter exactly how you achieve each item, as long as you have something in place for each.
This is what it takes to win online in 2015:
– Have a rock solid website (quick loading, mobile responsive).
– Follow SEO best practises (no keyword stuff or thin content)
– Creating valuable content (more important than ever!)
– Share it across the web (including social & email)
– Amplify content pieces with the most engagement.
We’ve actually been experimenting with that last step. High quality press releases, guest posts and link outreach still work but we’ve added in a whole new layer of paid amplification including Facebook, Linkedin, infographics and YouTube ads.
It’s working a treat and with those 5 steps, you’ll drive more traffic, convert more leads and dominate your industry online!