In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?
One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages. Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?
It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.
So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research
Watch the video below to see a quick summary of what we found…
The Survey Results
Q1. How often do you use the print version of the Yellow Pages? Read More>>
{ 43 comments }

Top Benefits Of Doing Blog Commenting For SEO
by David Jenyns
Did you enjoy this video on blog commenting for SEO? Want more internet marketing tips and strategies to promote your small business? Click here to get started.
Video Transcript: Another method you can use is blog comments. If you have a look, and again this is one of these things where I think people just go off on the wrong tangent. Some people don’t like to build back links when the back links are from, and this is more technical speak, and I’ll just say it anyway, when you’re building back links with no follow links. It’s a good idea to make sure that just build comments from anywhere. Don’t get too stressed about that.
SEOmoz has done some analysis which is a really big well known search engine optimization website/company. They run a whole lot of different correlation tests to find out what websites are ranking number 1 on Google. When they reverse engineer what is the quality of their back links, where are they from and all that type of thing. One of the positive correlations is that they’ve got links back to their website from no follow links. So the moral of the story is, you don’t need to understand that other than the fact that, just building back links from anywhere that you can get them is always a good idea. You can’t go wrong.
Read More>>
{ 0 comments }