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Google vs Yellow Pages Survey Results

by David Jenyns

In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?

One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages.  Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?

It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.

So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research :)

Watch the video below to see a quick summary of what we found…

The Survey Results

Q1. How often do you use the print version of the Yellow Pages? Read More>>

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Panda, Penguin & The State Of SEO.

by David Jenyns

Click here to download Dave’s SEO update.

Ok, here we are again… another day, another round of SEO updates. With all these changes, the tide has gone out and we’re now learning who’s been swimming naked. So, how has your website faired in the most recent series of Panda and Penguin SEO updates?

From onsite factors like: internal linking, keyword stuffing, sneaky redirects, hidden text and more to offsite factors like: paid links, footer links, foreign language links and not enough diversity… Those with weak SEO strategies have been punished.

Like Dave always does, he sorts the facts from the fiction, makes the complex simple and speaks from experience – download his most recent Panda and Penguin update mp3 here.

It’s free… no optins… no hoops to jump through… just the best information he can share to help you.

We’ll see you at the top.

Dave & The Melbourne SEO Services Team.

Ps. Been hit by Panda? Want Dave to review your site and give you a clear recovery action plan? Click here and book a consult.

"Let me help you put more cash in your pocket" - Dave

 

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5 Traits Of A Top SEO Firm Australia

by David Jenyns

There are a lot of SEO companies today, so how do you go about choosing the best SEO firm Australia to help with your business? Here are 5 characteristics you should look for:

Ethical and Transparent

This may seem obvious, but you need to get a good feeling when working with an SEO company. Moreover, they should be able to explain, in simple terms, what it is they’re doing. Good SEO doesn’t have to be complicated or mystifying. Read More>>

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Understand Your Site And Traffic Through Website Reporting

by David Jenyns

Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts. You are able to see where you appear on Google, how many new visitors this brought to your website and how many of these visitors went on to make a purchase. And that’s just the beginning…

Once you start to see the benefits of a successful SEO campaign (through website reporting), it can become very addictive. You’ll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy. Read More>>

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The Google Penguin Update And Other SEO News

by David Jenyns

Cute but can be deadly at times.

Another day another Google Update – we’ve now had multiple Panda updates, over optimisation filters and now the Google Penguin update. I haven’t seen this many updates from Google in such a short time in my entire SEO history.

Here’s the link to Google’s blog about the most recent update:
www.googlewebmastercentral.blogspot.com.au/2012/04/another-step-to-reward-high-quality.html

Interestingly, when you read it you’ll find there’s nothing new here and we’ve been teaching these best practises for years (as such our clients have been safe with the most recent update). Perhaps what’s changed is how Google is now targeting these algorithmically? Read More>>

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The Basics Of Web Site Optimisation

by David Jenyns

Having identified the keywords you’re going to target, you now need to ensure Google sees your website as a good match for those keywords when people are searching them. This is called website optimisation. To do this you need to put your keywords in the right places on your website – this is know as onpage optimisation.

We recommend each page of your website should only be optimised for a maximum of 1-2 keywords. And for each page, include your keyword in the following places:  Read More>>

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How To Do Keyword Research

by David Jenyns

Do your research first.

First things first, you’ve got to know the landscape of your market. You need to know how to do keyword research. What searches are your clients typing into Google? Who are you competing against and what are they doing? The aim here is to build a list of potential keywords to further analyse and at this point, the more the merrier.

Start with a common word or phrase that is appropriate to your business. Your starting point doesn’t need to be clever or creative, just relevant to your business niche. For example, a good starting point, if you were a dentist, might be ‘dentist’. Search this keyword using one of the following keyword tools: Read More>>

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Negative SEO And Why Links Can Hurt Your Site

by David Jenyns

I know, busy, busy, busy… we’re all very busy :)

So, let’s get to the point.

Here’s the Small Business Internet Marketing Weekly where we summarise news and helpful links for small/medium sized business owners.

Here’s what’s news:

Negative SEO & Outing – my views are changing, I think links can hurt you
www.seobook.com/negative-seo-outing

More about negative SEO – doing your research
www.searchenginewatch.com/article/2169138/Negative-SEO-Looking-for-Answers-from-Google  Read More>>

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How To Reach A Top Google Ranking

by David Jenyns

Feel what it's like to be on top.

The fact is, your clients are on Google looking for your products and services every day and unless your website appears at one of the top 3 positions in Google (or at the very least on page #1) they’re going to do business with your competition.

Can you imagine that? You have a group of clients who are actively searching for your products and services, yet you’re not there for them – you’re literally turning them away. To make matters worse, you’re sending them to your competitors! Read More>>

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Your Shortcut To A Successful Online Business

by David Jenyns

There’s an expression that goes “overnight success takes ten years”.

It isn’t meant to be a joke. Many highly-successful online businesses have experienced the phenomenon of going from modest growth to exponential overdrive in just a matter of days, but what most people don’t take into account is that the modest growth period can last for years before the accumulation of hard work reaches a tipping point.

If I may be so bold as to suggest it, if you follow the steps I outlined at www.AustralianInternetMarketing.com, you could cut years off that building process.

Click the link below to find out what you should do to ensure your business’ success.

www.AustralianInternetMarketing.com/small-business-marketing-online

And don’t forget to leave a comment if you have any questions. Remember, I’m here to help. :)

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