I’m curious, what’s your competitive advantage? In business it’s key to have one (or even a few)… it’s like having a moat around your business making it difficult for competitors to attack. The wider the moat, the safer you are.
For us, our SEO skills were one of our biggest advantages but this has reduced in value over time as competition has moved in. Now you just need good SEO to stay even. Another advantage is my marketing skill, I’m pretty savvy (even if I do say so myself) but…
Can you guess perhaps my biggest advantage?
It’s the team I’ve built in the Philippines – it’s our secret weapon. I know you’ve heard me talk about this before but it’s remained such an advantage since we’ve figured out how to solve the issues most people face.
Things like reliable electricity, internet, “no shows”, productivity issues etc. – we’ve found the solutions and over the past 10 years we’ve found some impressive “hacks” to make it work even better. It’s a continual process of improvement.
In fact, on my most recent trip to the Philippines I had another big breakthrough! We’ve actually overhauled the way we’re doing business in the Phillippines and now I’d like to share with you how I’m making it work. I’m running a free outsourcing webinar tomorrow night at 7pm Melbourne, Australia time (I know it’s a little last minute).
If you’re able to make it, trust me, you’d be well advised to attend.
You can register here:
And now, onto the news I’ve spotted this week:
Yup it’s true, I even have the photo to prove it. We’re 20 weeks pregnant and I couldn’t be more excited – I’m going to be a dad!
My biggest project ever!
Now, I can’t seem to help myself, I always relate big events likes this back to business. Since finding out, I’ve been more focused than ever before on what needs to be done to move my business forward.
I’ve been stopping ineffective tasks and projects to ensure I’m focusing on the 20% that gives the biggest impact. My 10th of January deadline can’t be missed! It can’t be postponed and we’re going to hit it no matter what. This is perhaps the best way to get things done.
So, how do you use deadlines to make yourself more effective in business? It’s one of the best ways to move through to the next level. So, whether you decide to have a baby, run an event or get an accountability partner. It’s time to harness the power of deadlines and throw you hat over the fence.
Ok enough baby business news
Here are a few other things I’ve spotted:
Behind the scenes photo from a recent Kickstarter video shoot.
I’ve got a smart business idea for you or at the very least something to think about
One business strategy we’ve recently employed (and it’s working great) is to repackage one of our best products/services. You see, when creating a new product/service typically the biggest cost goes into the setup phase. The initial developing, acquiring equipment, creating systems, setting up infrastructure, training, etc. So, the question I asked myself is “how can I profit more from all the hard work we’ve put into this setup?”
Assuming it’s selling well and you’re getting excellent feedback, one way to do it would be to look for different ways to sell the same product. The engine behind delivering it remains the same but with some smart repackaging you can appeal to a new audience.
A perfect example of this strategy in action is what we’ve done with www.MelbourneVideoProduction.com.au vs www.MelbourneVideo.com.au. They’re both delivering video services and largely running on the same systems/teams but they’re appealing to a very different audience.
Our recent MelbourneVideo.com.au shoot on one of the windiest days in Melbourne.
We’re quickly closing in on the end of financial year here in Australia and I’m wondering if you use these sort of calendar events to run promotions? The fact is, every year around this time, my accountant says “if you’ve got any expenses coming up, let’s pull them forward and claim them in this financial year” – and I bet I’m not the only one.
This is the conversation going on in the mind of many of your clients and prospects so it’s a good idea to put together a genuine offer that makes people think “I’ve been meaning to do this for a while, I might as well do it now.”
Here’s what I mean…
Before I get stuck into the news for this week, I wanted to ask: “Are you a WordPress developer or consultant?”
If you are, we’re co-running an event with Troy Dean (he’s “the man” in WordPress) in Melbourne and I think you’ll find it really interesting. You can find out more about Troy Dean’s WordPress workshop here:
That said, it really only makes sense if you’re selling WordPress website builds – otherwise don’t worry about it
And with that done, here’s the news for this week: Read More>>