I’ve been thinking. 2014′s almost here and do you know what I think is going to be your biggest challenge with Internet marketing in 2014?
Getting your message heard.
The fact is, everyone’s getting bombarded with more and more messages everyday. Whether it’s on your phone, tablet, desktop, TV, it’s only going to get worse in 2014. So how can you start to break above the noise?
There really is only one possible answer: You have to make your content and messages so good that they can’t ignore you – just like my emails
Hear me loud and clear, to win in 2014 you must deliver delivering high quality content that meets the conversation that’s going on in the mind of your prospects and clients.
Quit looking for corners to cut and short term tactics. Start playing the long game and become an authority in your industry by putting out only the very best content you can.
In this way, you’ll have people stop and listen to your message. You’ll demonstrate leadership and you’ll attract more business. It’s our secret weapon and one that makes us an unstoppable force in perhaps one of the most competitive industries there is online, SEO.
Imagine applying these strategies in less competitive niches – it’s like taking a gun to a knife fight. Now here’s me leading by example: I scour the web looking at hundreds of news items to bring you only the very best and most important. Useful huh? So, here’s what I spotted this week: Read More>>
Learning online marketing takes time, patience and a whole lot of strategies to make your business stand out from the rest of your competitors. Are you up for the challenge? If yes, then go ahead and visit this website to access my complete Australian Internet Marketing Course. There you will learn more about the following:
Website Usability – Make your website easy to navigate and use, perfect to keep the visitor’s eyeballs on your content.
Website SEO – How to optimise your website and make it ‘Google’ friendly.
Google Maps – How local search on Google Maps and Google Places help make your business more visible.
Email List – Start and manage your email list using tried and tested web-based services and tips on how to take care of your contacts through well-thought electronic messages.
Video Marketing – Recording a video can be as easy as 1-2-3, but planning the types of video to shoot and produce will definitely make the difference.
Social Media – Engaging has never been this easy, trust me, I have plenty of strategies that work for my business using only top social networking sites.
Press Release – No, that boring press releases are a thing of the past. Let me share how you can do it right this time.
We have more details about this in a press release: http://www.prweb.com/releases/Australian-internet/David-Jenyns/prweb9285969.htm
Visit this website today. You’ll get access to free information, no need to share your name or email. But if you find this 7 Part series helpful, I’ll appreciate if you tell your friends about it.
Because your link profile is one of the many factors which affect your website’s ranking in Google’s search result pages. If you’re not sure what a link profile actually is, here’s a quick definition: It is the general composition of all the links pointing to your website.
These links can either be good or bad – or both. However, having more bad links than good ones can definitely sabotage your website’s reputation in Google’s eyes. To avoid experiencing “evil eye” from Google, check out these insights on evaluating your link profile.
1) Scrutinise how your link profile looks in comparison to your competitor. A helpful tool like Majestic SEO can provide you with a visual representation of the difference between your link profile and your competitor’s link profile.
2) Examine the ‘link worthiness’ of your whole website – As you scan through the pages of your website, ask yourself whether the content found in them is likely to be enjoyed & shared by other people. This boils down to having fresh content which people find relevant and worthy to be spread around.
3) Set-up for share-ability – Lack of social sharing buttons limits your attempts to improve your website’s link profile. Provide all the buttons necessary to make sharing of your content easy. If you are not fond of having lots of social buttons, just stick with the most crucial like G+, Facebook, Twitter and Pinterest.
4) Look out for over-optimised anchor text links – This is quite easy to combat by simply making sure your anchor text links or anchor text are smoothly inserted within the content. Google definitely prefers it this way because it enhances user-experience and draws visitors closer to the kind of information they are looking for on your site.
Are these tips helpful on your quest to have a good link profile and enhance the overall success of your website? They work for us! So if you need more info or help with evaluating your link profile or regaining your footing after the Panda & Penguin updates, contact us by simply clicking here.
Building a website can be likened to building a house. If you want it to be sturdy enough to stand the test of time, it must have reliable architecture that meets industry standards. I bet you’ve never referred to a website in engineering terms, so I doubt you know the main points used to evaluate your site architecture. Check out the list below for a quick lesson on doing it the right way!
Check Site Canonicalisation
So, what does canonicalisation mean? In layman’s terms it’s the presence of multiple URLs through which similar content can be accessed. This happens when your home page URL, for example, has both a www and a non-www version. The solution to this is to have a singular, consistent URL format. If this is a current problem of your website, simply use 301 redirects to solve the issue.
Duplicate Content Review
Duplicate content is considered regardless if it’s on site or offsite. On site duplicates include the presence of similar content within the pages of your own website. These may take the form of title tags, meta descriptions, page content, among others. The offsite duplicates, on the other hand, happen when your webpage content is spotted on another website’s page (so it looks like you aren’t the original creator of your content). This is hard to deal with but using tools like Copyscape can help you sort through it.
It can be a bad thing to have duplicate content.
To the internet savvy, some letters of the alphabet have special meaning. S, E and O, for example, wouldn’t mean Santa, Eskimo and Orange (well, at least not to me anyway!). Go ahead, make a guess.
Right on! Search Engine Optimisation.
Now, how about the letter A? Does that mean anything to you?
Let me give you a clue. This letter recently became the best buddy for a lot of people whose websites got kicked around by the Panda and Penguin updates.
Still can’t get it? Alright. ‘A’ means Audit.
It’s not the kind of audit dreaded by many every tax year. It’s the SEO site audit which would help site owners track all problems that need to be fixed for better conversion and improved sales rate. It may sound difficult but in reality it can be as easy as 1-2-3…4 and 5!
Getting your website to be seen on the first few spots in Google search results is not as easy as it sounds. The rules change constantly and one has to be in touch with what’s new to keep the site rankings work to your advantage. This reality leads companies to know more about search engine optimisation through intensive SEO training.
This is where our company steps in. We provide corporate SEO training and share very clear strategies that you need to implement on your website to help boost your site rankings. We begin with steps on how to do keyword research using online tools. Next is to run a list of effective ways to build links to your web pages, including the use of social media to let the word out about your business. Creating viral campaigns is next on the agenda, with suggestions on how to outshine your competitors with unique strategies to get the attention of your target market. We end this with marketing your products and services through videos and other best practices to finally dominate your niche.
Melbourne SEO Services launched this corporate SEO training to provide top information on how to make your business stand out. With a team of professional internet marketers on the wings, you’re sure to get the maximum benefits of search engine optimisation in the comfort of your company’s conference rooms.
We have more details about this in a press release: http://www.prweb.com/releases/corporate-SEO/Melbourne-SEO/prweb9206094.htm
Contact us today and find out how you can use our SEO training to educate your own team. Click here.
With the internet being more dependable and mobile gadgets getting even handier, people want to acquire all sorts of information quicker than ever. They simply want to know everything in a glance. Because of this, our team thought of providing an infographic design to our clients. This an effective marketing tool that can any product or service to a target audience in an engaging and quick manner.
Alliance Accounting is one of our clients for which we have designed an infographic. They have acquired an edge over their competitors ever since they launched the infographic in their Sydney accountant’s website. This is because potential customers understood technical accounting terms through the visual representation. Consequently, it became clear to them how and why they need the service of the company.
Our efforts to help Alliance Accounting paid back as we have experienced a surge of demand for infographic design. In fact, we sent out a related press release with this link: http://www.prweb.com/releases/infographic/design/prweb11289139.htm
Would you like us to help you create your own engaging infographic? Visit this page.
Infographics share limitless information in a flash.
For every problem or task in the real world, a set of tools is always helpful in carrying out all the fixes needed. The same is true for your website needs a little fixer-upper, such as when it experiences a sudden drop in organic traffic. There are specific tools required to get you back on track through an SEO site audit. But before you go off and pick up a virtual hammer and nail, here are three things you must have handy before you start:
1) your site URL;
2) two or three URLs belonging to your competitors; and
3) three to five core keywords
Once you have those bits of information handy, you can dip into your tool box.
Tool 1: Google Webmaster Tools (GWT)
This is free-of-charge so any one can take advantage of it by simply signing up using their Gmail account. GWT reveals the main issues which affect the organic search health of your website. If your website performance has slacked out, go over the list of alerts Google provides within your GWT account – you’ll then know what you need fix. If you’re not sure how to solve the penalties your website acquire; don’t worry, Google provides a list of suggested actions for each of these issues. Woo-hoo! Read More>>