SEO Blog

In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?

One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages.  Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?

It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.

So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research :)

Watch the video below to see a quick summary of what we found…

The Survey Results

Q1. How often do you use the print version of the Yellow Pages? Read More>>


building virtual teams

Your own virtual team can be your secret weapon to success!

I know you’ve been busy so I’ve been keeping an eye out for you… I’ve cherry picked only the best news articles relevant to you – the small and medium sized business owner. Scroll all the way down to find out my secrets to building virtual teams.

Check them out here:

Why the Links You’ve Built Aren’t Helping Your Page Rank Higher

How to Combat 5 of the SEO World’s Most Infuriating Problems

Google Slaps Mass Manual Actions For Thin Content Over Weekend Read More>>


google mobile friendly update

It’s important that you have a mobile friendly website.

Wow, well that was anticlimactic.

As usual, I’ve been keeping an eye out on the news important to you and your business and the biggest news over the past week has been around Google’s “Mobilegeddon” – the update focused on mobile friendly sites or as frequently referred to as the Google Mobile Friendly Update.

I’m happy to report (from our data) I think Google has overplayed this. While there have been some minor fluctuations it hasn’t been as “epic” as they made out.

That’s not to say you shouldn’t update your website to be mobile friendly – since any time you can improve user experience you should – but the world will not come to an end if you don’t do it this weekend 😉

Here are a few other things I spotted:

Has Google Gone Too Far with the Bias Toward Its Own Content?

How To Improve Your Google Rankings: 9 Steps to Rank Higher Fast Using Analytics

7 SEO Tactics that Sound Smart but are Actually Dumb Read More>>


website metrics

Make it easy for people to browse through your website.

I’ve recently been asked to contribute to an expert roundup blog post and they wanted me to give the best piece of advice I could to business owners looking to increase their traffic with Google.

I thought I’d give you the head start, so here it is…

Focus on improving your website visitor’s user experience above all else.

With the constant changes in Google’s algorithm, stop chasing “loop holes” and “quick fixes” that try to game the search engines.

Your time is best spent improving website metrics like: time on site, bounce rate, number of pages viewed and loading speeds. By focusing on these metrics you will ultimately give Google what they want and in return you’re rewarded with higher rankings, more traffic and higher conversions.

So, whether your rankings improve directly due to these metrics or there’s simply some sort of correlation – either way, it works! You’re making the internet a better place by improving people’s experience when visiting your website. Read More>>


Doorway Page Penalty Algorithm

It’s time to check if you have doorway pages of your own.


Have you been keeping up to date with all the SEO news? It’s a little like drinking from a firehose these days. To help, I’ve cherry picked the most important headlines worth reading over the past week.

Google To Launch New Doorway Page Penalty Algorithm {time to remove thin content!}

Google confirms watching clicks to evaluate results quality {the algorithm is changing}

Google: The Mobile-Friendly Algorithm Will Be Larger Than Panda Or Penguin {21st of April is the big day!} Read More>>


It’s been another big week in SEO with Google announcing its intention to squash doorway pages. You know, the pages that add little or no unique content and often target geographic terms like “your product/service + suburb”. It’s an outdated strategy that will shortly do you more harm than good.

It’s a big wake up call for many website owners as Google has been getting more brutal with their ranking calculations. But before I get stuck into this week’s news, I wanted to mention…

Job Opportunity: Are you an SEO guru looking to get paid for doing what you love? Click here find out more about working with Melbourne SEO. We’re looking for a rockstar right now!

Ok back to the news… here’s what I spotted this week.

Google to start taking further action on doorway pages {best to remove these pages}

How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse? Read More>>


mobile usability ranking factor

Google is now checking your website’s mobile usability.

I’ve been keeping an eye on the news over the past couple of weeks and I cherry picked the ones worth reading. Anyway, here they are:

Google To Use Mobile Usability As A Ranking Factor In Mobile Search Results {the deadline is the 21st of April}

15 SEO Best Practices for Structuring URLs {most eCommerce sites have it wrong}

How To Do A Complete SEO Audit {this is actually pretty good}

The Four Horsemen: Amazon/Apple/Facebook & Google {interesting predictions}

Read More>>


mobile-friendly ranking update

Google wants your website to be mobile-friendly.

I wanted to give you the heads up if you missed it…

Google has officially said “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” Google never announces updates like this and when combined with all of the Google Webmaster Tools notices they have been sending out saying “your website isn’t mobile responsive” – this is going to be epic!

It wouldn’t surprise me if the mobile-friendly ranking update will have as much impact as Penguin or Panda. Basically they’re saying, if you’re not mobile responsive, don’t be surprised if you start to disappear from search results in the near future.

You can read their announcement here:

If you need a hand and want me to take a quick look at your website and ensure you’re all safe – just email me back with your website url. I’ve got a few tests I can run to see if you need to fix anything. I’m looking out for you :)

Read More>>


Melbourne Video recorded the latest Key Person of Influence event in Melbourne.


I’ve been keeping my eye out on the news for you this week and I spotted some things I think you should check out. There have been a few big changes, a few opportunities and some things you just need to know. I figure, I’m reading this stuff anyway, I might as well save you some time and be your filter!

Anyway, here’s the big news for the week:

Building High Quality Backlinks in a Scalable Way {some smart ideas}

Google Will Get Access To Twitter’s Firehose Again:

Google’s Sitelinks Search Box: What You Need to Know {we just did this} Read More>>


mobile usability warnings

Does your website have mobile usability features?

In this post, I share only the best bits from all the latest news headlines I’ve been watching. I’m like a filter to keep you focused on what’s most important in your business.

So here’s what I recently spotted:

Google Sending Mobile Usability Warnings To Huge Number Of Webmasters

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

Google Knowledge Graph Now Showing Social Profiles For Brands

Google Overtakes Traditional Media To Become Most Trusted News Source

Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead Read More>>


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