In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?
One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages. Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?
It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.
So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research
Watch the video below to see a quick summary of what we found…
The Survey Results
Q1. How often do you use the print version of the Yellow Pages?
7.69% use it regularly
23.08% once a month
15.38% once a year
53.85% never use it
Q2. How do you search for products and services you’re looking for? Read More>>
At Melbourne SEO Services, we don’t believe in hard and fast rules when it comes to SEO. Truth is, we’ll never know the exact Algorithm that powers the search engines. For this reason we set out to create a method that replicates what happens to popular sites naturally. In essence, Google aims to find the most relevant websites based on popularity (especially with the new Google Caffeine upgrade recently!).
So how do we do it? Well, over the course of the past 7 years we have developed a method we like to call The SEO Method. This is the very method that we use for our own sites, and our clients, and it has proven time and time again to be effective in not only ranking, but dominating in Google.
So what’s the secret? At its center, you’ll find gradual link building key… Read More>>
It was back in late 2009 when we first received word of the new indexing system by Google, aptly named “Google Caffeine”, which had massive promises of being faster, and much more responsive. Apart from the obvious benefits, it was never really made all that clear as to exactly how this new indexing system would benefit the webmaster.
Upon closer inspection, this update offers a little more than a few polishes and code tweaks. It is a complete revamp of the search engine that we both love and hate, that will both benefit the webmaster, and make their job that little bit more difficult. Ready to learn more? Read on… Read More>>
An SEO Case Study For Integrated Consulting Solutions
Here’s another case study of some quick SEO results for our client Integrated Consulting Solutions (ICS). In less than a month, they have scored the number one position in both the Google local business listing and the organic search list for the keyword “ISO Consultants Melbourne”. This is a huge win considering their website didn’t even rank three weeks ago!
Here’s a screenshot of their Google local business listing:
Needless to say, they are very happy with the result and excited about the next level of their SEO campaign.
Let’s face it, SEO is a huge undertaking: it’s complex, fast-paced and time consuming, especially when you’re developing a business. It’s hard to keep up to date with exactly what makes a website rank. It’s a lot of work and requires a dedicated presence. It’s what we do, so we can tell you first hand, being an SEO strategist is not just about keeping up to date, it’s about multi-tasking as well. So let’s get down to the raw, burning question here…
How Can An SEO Strategist Help You Develop Your Business?
Let’s divide this up into two separate tasks. The first involves you developing your business, and we’re sure there is no one better suited to develop a concept than you. You know the direction that your business is going, you have your goals to achieve and an ideal income you’d like as well. This task is in itself massively time consuming; one wrong decision can divert you from your path for a very long time.
When it comes to our business, we like to plan ahead. We develop ideas for content, base these around what is winnable in the search engines, then power through the creation of that content, whilst applying our SEO principals. In essence, SEO is part of our business, regardless of whether the concept is virtual or physical. However, we’re sure you would prefer spending more time actually developing your business than learning the complexity of SEO. Read More>>
The dust is starting to settle and the feedback is in. Our recent seo training workshop was a massive success – but don’t take my word for it watch the reviews below…
“He just opens the kimono and tells you everything…” – Roger Baartz
Learn how we got this auction #1 most active on Flippa.com
Fairly recently, I posted on this blog a guide to selling websites on Flippa.com. For those who haven’t been following the recent boom in this area, selling websites is back, and it is back in a big way. I’m currently acting on behalf of David Jenyns on Flippa, selling his back catalog of websites, and I wanted to share a few things I’ve learned.
Take the recent auction for www.balletdancer.org for example. Having spent two days wearing the crown on top of Flippa’s list of most active auctions, what exactly made this auction so popular? Most importantly, how can you copy our techniques? Here’s the break down… Read More>>
Any SEO person worth their salt will tell you that one of the best ways to get your content quickly indexed in Google is to submit an XML sitemap through Google’s Webmaster tools… but apart from serving that purpose, what else does Webmaster Tools actually do? Well, as of today, we can say that it does much more than it used to. Google has just announced a new features.
Lets start with the new site dashboard. Graduating from simply giving you information on your keywords standings in Google, they have gone a little further and now offer a side by side comparison of your main keywords, where they rank, and even a click through rate for those keywords.
Since we talk about organic results in Google as being a “free” traffic, this is a new way to look at your keywords performance much in a similar light as what you would treat your AdWords campaigns. Finally, for the savvy SEOer, this should get you asking the right questions. Questions like: How can you craft your titles and descriptions to increase click through? Read More>>
It is increasingly becoming common knowledge in the world of SEO that web localization is one of the biggest trends online right now. Google Universal Search is one of the driving factors behind this recent trend. With videos, books, maps and more and more services showing up in the search results, marketers can now take advantage increasing avenues for content to be found and distributed. And what is arguably the biggest one of these avenues?
Location, Location, Location
Here’s 2 reasons why…
When the SERPs return a “Google Local Business Listings” box complete with a map, it instantly draws the browsers eye. Put simply, it is prominent and striking.
Gaining visibility for local businesses in the listings can be extremely quick and easy.
Take this example from a client who verified their Google Local Listing about two minutes ago: Read More>>
Today, I was filming a video for my own blog when I came across an interesting quote that literally just rolled off the tip of my tongue, “by accident” so to speak. That quote was “leverage in the form of expectation”. So, what exactly does this mean, and why is it so detrimental to building a business online? Let me cover a few basics of where this quote came from.
In many of the interviews that David Jenyns conducts, one of the key phrases that comes up very frequently is how to gain leverage online. By this, I am talking about how to be one up on your competition. The very thing that continues to make you more valuable to your niche than your competition. This can come in various shapes and forms, in particular it can be a specific method that you use, it could be what propels you to the top of the internet marketing chain, in a nutshell, it is that very edge that you have that your competition doesn’t have.
So, if I were to teach you how to gain leverage in the form of expectation, I would have to go back to the very start of my story, and that was when me and David Jenyns first spent an afternoon just Read More>>
In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?
Let’s face it, SEO is a huge undertaking: it’s complex, fast-paced and time consuming, especially when you’re developing a business. It’s hard to keep up to date with exactly what makes a website rank. It’s a lot of work and requires a dedicated presence. It’s what we do, so we can tell you first hand, being an SEO strategist is not just about keeping up to date, it’s about multi-tasking as well. So let’s get down to the raw, burning question here…
A Google Local Listing in One Second Flat
Today, I was filming a video for my own blog when I came across an interesting quote that literally just rolled off the tip of my tongue, “by accident” so to speak. That quote was “leverage in the form of expectation”. So, what exactly does this mean, and why is it so detrimental to building a business online? Let me cover a few basics of where this quote came from.
