SEO Blog

In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?

One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages.  Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?

It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.

So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research :)

Watch the video below to see a quick summary of what we found…

The Survey Results

Q1. How often do you use the print version of the Yellow Pages? Read More>>

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mobile-friendly ranking update

Google wants your website to be mobile-friendly.

I wanted to give you the heads up if you missed it…

Google has officially said “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” Google never announces updates like this and when combined with all of the Google Webmaster Tools notices they have been sending out saying “your website isn’t mobile responsive” – this is going to be epic!

It wouldn’t surprise me if the mobile-friendly ranking update will have as much impact as Penguin or Panda. Basically they’re saying, if you’re not mobile responsive, don’t be surprised if you start to disappear from search results in the near future.

You can read their announcement here:
www.googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html

If you need a hand and want me to take a quick look at your website and ensure you’re all safe – just email me back with your website url. I’ve got a few tests I can run to see if you need to fix anything. I’m looking out for you :)

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Melbourne Video

MelbourneVideo.com.au recorded the latest Key Person of Influence event in Melbourne.

 

I’ve been keeping my eye out on the news for you this week and I spotted some things I think you should check out. There have been a few big changes, a few opportunities and some things you just need to know. I figure, I’m reading this stuff anyway, I might as well save you some time and be your filter!

Anyway, here’s the big news for the week:

Building High Quality Backlinks in a Scalable Way {some smart ideas}
www.neilpatel.com/2014/12/30/how-to-build-high-quality-backlinks-in-a-scalable-way

Google Will Get Access To Twitter’s Firehose Again:
www.searchengineland.com/report-google-will-get-access-twitters-firehose-214220

Google’s Sitelinks Search Box: What You Need to Know {we just did this}
www.moz.com/blog/sitelinks-search-box Read More>>

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mobile usability warnings

Does your website have mobile usability features?

In this post, I share only the best bits from all the latest news headlines I’ve been watching. I’m like a filter to keep you focused on what’s most important in your business.

So here’s what I recently spotted:

Google Sending Mobile Usability Warnings To Huge Number Of Webmasters
www.searchengineland.com/google-sending-mobile-usability-warnings-huge-number-webmasters-213113

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015
www.problogger.net/archives/2015/01/26/the-6-step-online-marketing-strategy-every-small-business-should-follow-in-2015

Google Knowledge Graph Now Showing Social Profiles For Brands
www.searchengineland.com/google-knowledge-graph-now-showing-social-profiles-brands-212823

Google Overtakes Traditional Media To Become Most Trusted News Source
www.searchengineland.com/google-overtakes-traditonal-media-become-trusted-source-news-online-213176

Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead
www.marketingland.com/top-10-best-perceived-brands-amazon-ranks-1-youtube-2-114668 Read More>>

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internet marketing plan 2015

I’m going old skool and testing out an analog calendar with brightly coloured post it notes. How have you made your plans for 2015?

FYI, we’re back to business. How about you, are you back and did you have a good holiday season?

We’ve got some big plans for 2015 and it got me thinking about you and now I’m curious… if I asked you what were your *top 3 must complete* projects for 2015 – do you know the answer?

Having a clear internet marketing plan for 2015 and consistently working towards it is one of the keys to success – especially with so many distractions these days. You’ve got to keep focused!

I’ll help out where I can and keep you focused on what’s important for your website (the 80/20) – with so much crap out there on the internet – it’s easy to get off track.

To start, perhaps the best SEO and online marketing advice I can give you is to watch this YouTube video. I’m not too sure if you watched it already but I give my predictions for winning online in 2015:
www.youtube.com/watch?v=xltDo5NSQRM

And if you want to grab the slide deck, you can get that here:
www.slideshare.net/davidjenyns/modern-seo-authority-content-for-2015-keynote

Also, over the break, I kept an eye out for any other news I think you’d find important. Here’s what I spotted:

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Melbourne SEO and Video

Woohooo, I’ve made it to the big time ;) Front cover of Internet Marketing Magazine!

Looks like I’m the last one in the office and all is quiet. As I tie up loose ends for the year, it’s made me a little reflective and what a big year it’s been!

It never ceases to amaze me the speed at which the online landscape changes. To win online, you need to bring your A-game and be switched on 24×7. The holidays is actually pretty much the only time my team and I take off.

So with that, our head office is closed from the 24th of December through to the 5th of January. There will still be a couple of account managers lurking around during the break and some of the SEO.

If you’re having some down time, I encourage you to reflect on the year and start to plan out 2015. Once you have a clear vision of what you’d like to achieve, my team and I will do my best to help you get there!

So, from all the team at Melbourne SEO and Video, let me wish you a very happy holiday season and all the best for 2015!

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video services in Melbourne

Video remains the low hanging fruit in online marketing.

It’s becoming more and more clear the importance of positioning yourself (and your business) as the market leader – the online landscape is just too crowded.

This increased competition has pushed up the cost of all forms of online advertising – SEO, Google Adwords, Facebook etc. Accordingly, the importance of increasing your conversion rate and authority positioning should be a prime focus.

And do you know what is the best way to do this?

With all of our testing, we’re still finding video is still the low hanging fruit with many thinking “it’s too hard” or “I don’t want to put myself out there”. This creates a big opportunity. Videos that position you as the authority and bonds your clients and prospects to you are paying big rewards.

Here’s an example of what I mean:

www.trackinglinks.wistia.com/medias/ie4jbpcr0j

This is a video Adrian (www.MelbourneVideo.com.au) recently did for a real estate agent in Mount Martha. Can you imagine the type of trust this builds?

This video converts prospects into clients and clients into raving fans. It becomes the cornerstone of your marketing and changes your game! Here’s some more proof, check out Camille’s results (she’s a dating coach):
www.youtube.com/watch?v=m4Cp_x2E0rs

Trust me, if you’re not thinking video… you’re missing out.

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Google friendly website

Authority is the key.

Google wants to reward great websites with high rankings. But what are they actually looking for? What they’re ultimately looking to do is find authorities. The website owner needs to think, how can I build up the authority of my website in the eyes of Google?

When you type in a search in Google, sometimes you see a website come up where it’s got what they call site links underneath. They’ve got links to different parts of your website when someone searches that particular phrase. That’s because Google has said, I really trust that website. I see it as an authority.

Try to focus on getting some good Google reviews and make sure you’re listed on Google Maps. This may not apply as much for blogs, it really depends on what your business is and what’s relevant. If it doesn’t make sense to put a Google Maps listing, don’t do it. But other things will make sense. Think about building up your website as an authority. To do this, you must ensure your website has good usability, well functioning technicals and good links.

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Digital Marketing Summit

It’s me presenting at The Digital Marketing Summit. I’ll try to get you a copy of the recordings.

We’re striking distance from Christmas and I hope you’re run off your feet, making sales and reaping the rewards of your online marketing efforts.

While the year comes to a close, I’ve also been thinking about your action plan for 2015 – I’m always thinking ahead!

In fact, I’ve created a 2015 online marketing checklist for you. Note: it doesn’t matter exactly how you achieve each item, as long as you have something in place for each.

This is what it takes to win online in 2015:

– Have a rock solid website (quick loading, mobile responsive).
– Follow SEO best practises (no keyword stuff or thin content)
– Creating valuable content (more important than ever!)
– Share it across the web (including social & email)
– Amplify content pieces with the most engagement.

We’ve actually been experimenting with that last step. High quality press releases, guest posts and link outreach still work but we’ve added in a whole new layer of paid amplification including Facebook, Linkedin, infographics and YouTube ads.

It’s working a treat and with those 5 steps, you’ll drive more traffic, convert more leads and dominate your industry online!

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The 5 Step SEO Action Plan

by David Jenyns

SEO action plan

It’s about time you take action!

There are three areas that are important aspects of a website which get rewarded with good rankings: the usability, the technicals and the links.

The usability is all about About Us, Contact Us and the privacy policy. It is making sure there is good, high quality, unique content. For technicals, you want a good, quick loading site that is responsive so that it appears and looks great on different mobile devices and tablets. Make sure it loads quite quickly. If you’ve got a very high bounce rate or low user engagement, they’re not visiting many pages on your site, you want to try to see if you can increase that. You also want to set up your Webmaster Tools. Make sure your page titles, your on-page SEO are well set up.

The final one is the links. You want to make sure if you do go down the linking area, and it’s important, if you can, just make sure you do it naturally.

Go through just those three strategies, that‘s how Google is ranking. That’s how Google determines what a good site is to bring up. It will analyse these three things and then it will think, what has someone actually typed into the search engine? Do I have a page in my index that is relevant to that search query? Yes, I do. Ok, I’m going to display it. That’s really how it goes through.

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