SEO Blog

In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?

One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages.  Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?

It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.

So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research :)

Watch the video below to see a quick summary of what we found…

The Survey Results

Q1. How often do you use the print version of the Yellow Pages? Read More>>


An important part of search engine optimisation is how to find the best keywords. To do this, we need to consider who our target market is. Imagine your blog right now and think about what is your target market actually looking for? We need to get into their head and think about what conversations are going on in their mind, what problems and issues do they have? What would they be thinking about or typing into Google before they discover our blog? What would we like them to discover our blog on?

You want to make sure that you have your target firmly in mind so that you can choose keywords that are going to attract that target into our website. There are various ways to find good keywords. Go to Google for suggestions. Remember to assign one keyword per piece of content and put it into the relevant places. Always think of the user first. For the actual application, Yoast can help.

how to find the best keywords

Try your best to think like your audience.

Get into the mind of your user

Think about getting into the mind of your user. Let’s say you’re in the process now of creating an article or creating a blog post. You get into the mind of your target market.

Use Google to find the most relevant keyword

One of the easiest ways to do good keyword research and pick keywords is to head over to Google and start typing some keywords that are relevant to the particular blog post that you’re typing in.

If you’re doing a blog post on how to prepare food or how to organise your kids, head over to Google. Start typing in ‘kids’ organisation’. As you’re typing it in, see what Google suggests.

That will give you some great insight into what is a good keyword to choose for the particular blog post that you’re writing. Sometimes you might even hit ‘search’ and scroll down to the bottom of the search results. Right down the bottom you’ll see, ‘search results related to organising kids’. It would be whatever keyword you type in there.

Underneath that, Google is going to recommend what it thinks are some relevant keywords that people are typing in. So you can use Google as a way to cherry pick the best keywords that you can start to use. That is probably the easiest way to do it. Read More>>


It’s becoming more and more clear the importance of positioning yourself (and your business) as the market leader – the online landscape is just too crowded.

This increased competition has pushed up the cost of all forms of online advertising – SEO, Google Adwords, FaceBook etc. Accordingly, the importance of increasing your conversion rate and authority positioning should be a prime focus.

And do you know what the best way to do this is?

With all of our testing, we’re still finding video is still the low hanging fruit with many thinking “it’s too hard” or “I don’t want to put myself out there”. This creates a big opportunity. Videos that position you as the authority and bonds your clients and prospects to you are paying big rewards.

Here’s an example of what I mean:

This is a video Adrian ( recently did for a real estate agent in Mount Martha. Can you imagine the type of trust this builds?

This video converts prospects into clients and clients into raving fans. It becomes the cornerstone of your marketing and changes your game! Here’s some more proof, check out Camille’s results (she’s a dating coach):

Trust me, if you’re not thinking video… you’re missing out. Heck, if you’ve been sitting on the fence with this for a little while. Now is the time! We’ve got about 3-4 shoot days left in 2014 – if one of those dates works for you, I’ll do you a deal.

I figure I’m paying my guys a salary anyway, I might as well keep them super busy right up till Christmas. Give me a buzz on 1300 662 979 and I’ll look after you.

And with that, here’s what the news from the past couple of weeks: Read More>>


Google has very particular things it looks for in a website. It will reward those demonstrating these qualities with high rankings. Two of these key elements are usability and technicals.

How Google determines what a good site is

For usability, the way that Google determined what was important was by doing some analysis. They took a group of quality checkers and they gave them a list of good sites and a list of bad sites. They asked them to rate the sites.

They asked them questions like: would you trust this website with your credit card? Would you trust your son or daughter to browse this website unsupervised? Would you want to come back to this website? They asked them all of these questions and gave them a long list of websites, across a large cross section of people. Then they could determine what good sites were or what characteristics were on a good site and what characteristics were on a bad site. With those characteristics they started to look for the correlation. What things needed to be on these sites? What are the qualities of a good website?

Be good and Google will love you.

Be good and Google will love you.

What makes a good quality site?

It’s not that you need to have every single one of these, but if you don’t have enough of these items, then Google will say, we don’t consider you a quality site. They are things like the About Us page. Good sites have an About Us page that talks about you and what it is that you’re doing and tells your story.

That want to have a good Contact Us page. Google has realized that good quality sites have their address published or they have a form which people can submit to contact the webmaster. They might have a phone number; that type of information is a good quality signal for Google.

They have a privacy policy or a disclaimer or terms of service. Those things generally tend to exist on a good quality site. Also there is a site map, a way that people can see what is actually on your site. This one is for users. They want to see a copyright with the current year so it doesn’t look like it’s a hundred years old. Obviously they want good, unique, high quality content. Read More>>

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Links are still a very important component of search engine optimisation. The Penguin update really tried to focus in on and make part of the algorithm, people who were trying to manipulate the rankings by getting a whole lot of back links.

So it is vital to keep a natural links profile, make sure you’ve got good quality links coming to your website from a variety of different places with a variety of different anchor texts. Use social media to get your audience back to your site. Article marketing and press releases are good ways to secure links, but avoid low quality content just to get a link.

Here are a few things you should know about link building strategies after Penguin:

Make your links natural.

natural link buildingLet’s say your blog is about planning for kids or planning checklists for kids. Let’s say that is the topic of your blog. If that is the topic of your blog and your website is called something else, maybe it is your name. Maybe it is

If you have all the links coming to your website saying ‘planning for kids’ and every single link that points at your website has that specific anchor text or the specific keywords, Google is going to say, that’s not natural. You should be getting a whole lot of links pointing at your website saying ‘’. That is more natural. It’s ok to have some links through to your website with anchor text with the keywords you’re trying to rank for, but the vast majority probably wouldn’t be those.

They put in place a whole lot of rules to make sure that your link profile looks natural to Google. Getting links where it links back to that specific page is a good idea. Try to do it naturally. You may, for example, have a blog post with the keyword ‘Website User Experience’. You could make the title of the post ‘How to Create the Best User Experience’ rather than just ‘website user experience.’ That makes a bit more sense. Read More>>


I’m pretty excited to share with you an interview I recently conducted with Rank Fishkin from Moz (perhaps one of the most biggest and most respected SEO communities online). We talked about how to measure SEO results in 2015.

I asked all the tough questions like “What is the role of an SEO these days?” and “How do you measure SEO ROI with all Google’s changes?” and more. I think it’s an important watch so I’m trying to not put too much extra info into this email so I don’t distract you from watching it.

I posted it here for you:

Read More>>


small business system

The beard’s while I was on the meditation camp and has now been shaved off :D

Wow! what a great experience, my 10 day meditation camp (Vipassana) was awesome. Despite what Sally thought, the no talking and no internet was the easy part ;) The hard part was getting up at 4am and meditating all day… have you ever tried to sit still for hours on end?

From a business perspective, this was perhaps one of the best things I have done. It was the true test to answer the question, “do I have a business that works without me?” And while we didn’t have exponential growth, things did work without me!

Phones were answered, emails were replied to, and customers were supported.

This just re-enforces to me the need for small business systems. With the benefit of hindsight, standard operating procedures have definitely moved our business through to the next level.

I’m curious, do you think your business could continue to operate if you took 10 days leave and were not contactable? If not, this is a worthy goal to work towards.

One of the secrets to an effective small business system is to have good lead flow and a sales process to convert those leads. SEO and content marketing is still one of the most effective methods I know. Using Google to drive qualified leads and then having your content presell your prospects can be a game changer for many businesses.

Tim Reid (from Small Business Big Market – Australia’s #1 marketing podcast) calls it “helpful marketing”. Watch a short 7-minute video as Tim explains it further:

If you’d like this sort of marketing working for you, let’s chat – my Authority Content method is smashing it! We’ve had one client make $10,000 from just the 2nd stage of the 3-stage process. We’ve had another partner with Paypal and catch the attention of Xero for some partnership opportunities.

And that’s not to mention those in the mini coaching group I put together to help launch my book.

Long story short, this stuff works! Ok ok, clearly I’m excited. Read More>>


I’m curious, what’s your competitive advantage? In business it’s key to have one (or even a few)… it’s like having a moat around your business making it difficult for competitors to attack. The wider the moat, the safer you are.

For us, our SEO skills were one of our biggest advantages but this has reduced in value over time as competition has moved in. Now you just need good SEO to stay even. Another advantage is my marketing skill, I’m pretty savvy (even if I do say so myself) but…

Can you guess perhaps my biggest advantage?

It’s the team I’ve built in the Philippines – it’s our secret weapon. I know you’ve heard me talk about this before but it’s remained such an advantage since we’ve figured out how to solve the issues most people face.

Things like reliable electricity, internet, “no shows”, productivity issues etc. – we’ve found the solutions and over the past 10 years we’ve found some impressive “hacks” to make it work even better. It’s a continual process of improvement.

In fact, on my most recent trip to the Philippines I had another big breakthrough! We’ve actually overhauled the way we’re doing business in the Phillippines and now I’d like to share with you how I’m making it work. I’m running a free outsourcing webinar tomorrow night at 7pm Melbourne, Australia time (I know it’s a little last minute).

If you’re able to make it, trust me, you’d be well advised to attend.

You can register here:

And now, onto the news I’ve spotted this week:

Read More>>


Wow! That was a little unexpected – Google kills Authorship. Looks like the low adoption rate meant that those with a little technical knowledge were getting a bit of an advantage for a while there.

You can find out a little more about the update here:

Now, don’t for a second think Google will be taking it’s focus off its new mantra of “Expert-Authority-Trust”. What we’ll see is this calculation now being done behind Google’s iron curtain. The message is still clear…

To do well in the search engines your focus needs to be on creating Authority Content. It’s more important than ever! So, what’s your content strategy? If you don’t have one, you don’t have an SEO strategy.

Remember you have a limited marketing budget, you need to be investing it wisely. Let’s chat (1300 662 979) and I’ll do my best to point you in the right direction.

And with that, here’s the other news I spotted for this week:

Read More>>


Yup it’s true, I even have the photo to prove it. We’re 20 weeks pregnant and I couldn’t be more excited – I’m going to be a dad!

My biggest project ever!

My biggest project ever!

Now, I can’t seem to help myself, I always relate big events likes this back to business. Since finding out, I’ve been more focused than ever before on what needs to be done to move my business forward.

I’ve been stopping ineffective tasks and projects to ensure I’m focusing on the 20% that gives the biggest impact. My 10th of January deadline can’t be missed! It can’t be postponed and we’re going to hit it no matter what. This is perhaps the best way to get things done.

So, how do you use deadlines to make yourself more effective in business? It’s one of the best ways to move through to the next level. So, whether you decide to have a baby, run an event or get an accountability partner. It’s time to harness the power of deadlines and throw you hat over the fence.

Ok enough baby business news ;)

Here are a few other things I’ve spotted:

Read More>>


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