SEO Blog

In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?

One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages.  Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?

It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.

So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research :)

Watch the video below to see a quick summary of what we found…

The Survey Results

Q1. How often do you use the print version of the Yellow Pages? Read More>>

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smart business idea

Behind the scenes photo from a recent Kickstarter video shoot.

I’ve got a smart business idea for you or at the very least something to think about :)

One business strategy we’ve recently employed (and it’s working great) is to repackage one of our best products/services. You see, when creating a new product/service typically the biggest cost goes into the setup phase. The initial developing, acquiring equipment, creating systems, setting up infrastructure, training, etc. So, the question I asked myself is “how can I profit more from all the hard work we’ve put into this setup?”

Assuming it’s selling well and you’re getting excellent feedback, one way to do it would be to look for different ways to sell the same product. The engine behind delivering it remains the same but with some smart repackaging you can appeal to a new audience.

A perfect example of this strategy in action is what we’ve done with www.MelbourneVideoProduction.com.au vs www.MelbourneVideo.com.au. They’re both delivering video services and largely running on the same systems/teams but they’re appealing to a very different audience.

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I talked about the Authority Content at the WP Consultant Workshop

I talked about the Authority Content method at the WP Consultant Workshop

You’ve got a great product and/or service and now you just need to get your message out to those who could most benefit from what you’re selling. So how do you do that?

SEO
Adwords
Social media
YouTube
Direct mail

For us, the answer used to be SEO. The return of investment for your marketing dollar just couldn’t be beat – you’d give me $1 and I’d give you $5 in return. But, as the web and Google evolves, the work required to get great SEO results has increased and therefore the costs have gone up too. Now, to get a great ROI on your money with SEO, you need to layer in multiple benefits.

So what’s your most effective advertising strategy?

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Here's a cool photo from a recent MelbourneVideo.com.au shoot on perhaps one of the windiest days in Melbourne.

Our recent MelbourneVideo.com.au shoot on one of the windiest days in Melbourne.

We’re quickly closing in on the end of financial year here in Australia and I’m wondering if you use these sort of calendar events to run promotions? The fact is, every year around this time, my accountant says “if you’ve got any expenses coming up, let’s pull them forward and claim them in this financial year” – and I bet I’m not the only one.

This is the conversation going on in the mind of many of your clients and prospects so it’s a good idea to put together a genuine offer that makes people think “I’ve been meaning to do this for a while, I might as well do it now.”

Here’s what I mean…

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Troy Dean WordPress Workshop

Before I get stuck into the news for this week, I wanted to ask: “Are you a WordPress developer or consultant?”

If you are, we’re co-running an event with Troy Dean (he’s “the man” in WordPress) in Melbourne and I think you’ll find it really interesting. You can find out more about Troy Dean’s WordPress workshop here:
www.wpelevation.com/melbourne-masterclass-2014

That said, it really only makes sense if you’re selling WordPress website builds – otherwise don’t worry about it :D

And with that done, here’s the news for this week: Read More>>

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Authority Content strategy

We’re now using the Black Magic 4K to create amazing videos and content!

How’s business? As you know I’m always chatting with lots of different business owners and it seems like some industries are booming while others are tanking. How’s yours?

I hope you’re booming.

And if you’re not, one thing I’ve learnt in business (a long time ago) no matter what the economy is doing, there are always pockets of opportunity. The skill is to be able to spot these trends and pivot as needed. Read More>>

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Sorry I went a little quiet for a couple of weeks there! I was just preparing for the Aurthority Content Workshop and I was in my ‘cave’. I’m a bit of a perfectionist and take my workshops seriously so I kind of go off the grid for a bit.

The good news is, I’m back and it’s all worth it! We had 50+ people come to Crown Casino Conference centre where I shared my step-by-step system for building your online authority. It was mostly me talking but I did have a couple of surprise guests: Tim Reid, Ed Dale, Pete Williams and Steve Ovens.

As you can see, I’m still glowing after the event :D

Anyway, that’s not why I created this post. I actually wanted to share with you the link to my presentation from Dale Beaumont’s Business Blueprint workshop. Remember I said I was going to get you a copy? It’s ready and you can watch it here:
www.youtube.com/watch?v=iE55fa4jm74

Check it out and let me know what you think… Now, I’m just catching up on things but will be back to “business as usual” in the next few days.

Dale Beaumont Business Blueprint Workshop

A snapshot of my presentation at the Dale Beaumont Business Blueprint Workshop.

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We’ve been busy organising our Melbourne internet marketing workshop for the 16th of May. I’ve been making notes, Jill’s been scouting venues and Grace has been checking in with those who’ve already booked – giving them access to the SEO Method 1, 2 and 3 (as pre-training).

I’m super excited to share the best method I have for driving more traffic and converting leads. I love this method so much, it’s what we’re using for our high-end clients and I’m even writing a book on it. It’s just that good. It’s the best way I know to market yourself online and get the best return for your marketing dollar.

We’ve had a great response with the early bird tickets getting snapped up within 72 hours. I did have a couple of people change their orders to be just “digital” copies, rather than attending the live workshop, so I do have a couple of extras if you missed out.

You can book your ticket to our live workshop for “$295″ just use the coupon code “earlybird”. Just visit the page, enter the code and hit “validate.”

www.melbourneseoservices.com/private-workshop

Once they’re gone though, it’ll be $495.

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I wanted to invite you to some special I’ve got coming up. If you can make it to Melbourne on the 16th of May, I’m running a full 1 day workshop to detail what’s working now with online marketing and share where to get the best ROI for your marketing dollar. I was almost going to call it the SEO Method 4, but it’s so much more than SEO.

We’ve overhauled all of our SEO packages at Melbourne SEO Services – traditional SEO is dead. Now you need to be building authority, managing your reputation, owning the conversation, utilising smart content marketing, and making yourself Google proof.

I’ve perfected a method to do just this and that drives an unstoppable stream of highly qualified leads and buyers to your business. Please Note: This isn’t a magic button you can press, and it takes work, but it’s the most powerful small business Internet marketing system I’ve ever used.

You can find out more about the workshop here:
www.melbourneSEOservices.com/private-workshop

And if you’ve attended my events in the past, you’ll know a few things:

  • I’m a systems guy and this is step-by-step
  • I open the kimono and reveal everything
  • I only run events once to document our processes for internal use
  • Can’t make it to the live event? No worries, still book your ticket and you’ll get the recordings at the early bird discount rate (the best rate we’ll be offering it).

Anyway, I’m biased but I believe this will be the best investment you can make in 2014. Assuming you apply what you learn of course! Find out more here:
www.melbourneSEOservices.com/private-workshop

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I’m curious, are you a lists person?

As you may or may not know, I’ve recently moved house (down by the water) and have been experimenting working from home, and with it comes the need for better business productivity. We still have the office in St Kilda and the team’s going in but it’s a good way to get me out of the office and out of the craziness of the day to day.

In fact, I’m finding myself quite productive. I’ve got my “to do” list and I’m just checking things off. Writing scripts, setting up marketing and directing the team. This got me thinking – do you know one of the big secrets to our success? It’s working on the most important things and getting them done!

No fluffing about. You know what needs to be done (especially using the technique I talked about last week), so “just do it”.

If you’re keen to get your website cranking – just do it!
If you’re keen to get some video done – just do it!
If you need a strategic plan for the year – just do it!

This year is moving quickly and we’re almost done with Q1. Take my lead, identify what work needs to be done, put it in priority order, and then get to work! Quit mucking around. Read More>>

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