Don’t forget the call to action in your promotional video!
Are you wondering why your videos haven’t increased your sales yet? You were told that video marketing was the way to go for boosting sales but so far the impact hasn’t been what you hoped?
Well, that could be due to the format of your promotional videos – are they including the right steps to build the relationship and trust with your viewer and to move the sales process along sufficiently to have a hope of conversion to a sale?
Good promotional videos will sell and here are a few pointers for you, if you need help with the content and structure:
1. Build Your Trust And Credibility
The number one reason to prevent people buying from you will be that they don’t trust you or don’t believe that you can deliver what you say you can.
Therefore building your trust and credibility needs to be at the center of everything you do when you build your online business. Video gives you a great platform to do that with – so use it!
In your video you can show what you have done, include testimonials and prove that your product or service works just like it says on the “label”!
If you have worked with any industry leaders then throw their names and logos in your video to add credibility to your position as an authority in your field mixing with the right people.
2. Tell Them How Much It Is
People like to know what they’re “up” for; if you hide the price they may wonder why so it’s best to tell them upfront…but steer them towards the value in your product or service rather than concentrating on the price. Show them the features and benefits.
3. Guarantee
Back your product. If you don’t feel comfortable providing a money-back guarantee for your product or service then how do you expect the customer to believe in it? Backing it will provide the customer with confidence and reduce their sense of risk.
4. Call To Action
The call to action is where you tell your viewer what to do next. This is where you actively move the sales process along a step by telling them to visit your web site, call a number, send an email or visit a landing page to opt in on something.
With video, where you are not actually face to face with customers and able to read reactions, it is often best to present a single clear option rather than presenting choices (which can be a better face to face sales approach.)
The promotional video is an important type of online video you can use effectively for your business, if you know what to include. Do you want to see how we do promotional videos? Check out our channel at YouTube.com/theseomethod today.
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{ 3 comments… read them below or add one }
It would also help if you do a test ‘view’ to get an honest review of your promotional video, before releasing it to the public. Some online marketers may be confident about sharing their promo videos right away, but it will be worth your time if you make an effort to at least get their first impressions about it. That will really help you to make some adjustments if needed, or prepare answers for other questions that customers may ask after watching your promo videos.
It is important that these presenters in promo videos mention the price of the product. As a regular online customer, I always wanted to know if I can afford to buy it or look for ways to get a discount if I’m really decided on getting it as soon as possible.
Agreed. Promotional videos which include ‘big names’ of the industry often attracts views that convert to sales. Maybe because consumers in general use products or avail services endorsed by industry authorities.
I couldn’t agree more with point # 2. It is really frustrating when real prices of products are hidden. I guess, the reason why other businesses do this is for fear of not attracting customers when the real costs of their products are quite high. But as mentioned above, the features and benefits explain well a product’s cost.