Web video may be the “buzz” topic out there these days but it’s amazing how few businesses know how to structure online video properly. Remember that virtually everything that internet marketers do outside of their website should be designed to get as many as possible...
Learning how to write a white paper can be a great asset to your online business, when it comes to pulling customers into your sales and marketing funnel. “Pull” marketing is about attracting customers to your business by providing value – and one way of doing that is...
Capturing names to build a database is the starting point for any long-term online marketing strategy; one way to do that effectively is to engage in white paper marketing and below we show you 5 steps you can take to get the results you’re after. Choose A Hosted...
If you make one change to your online business today make sure you start using free reports to act as lead magnets. Free reports or “white papers” are great ways to attract customers to your business and there are many other side benefits that we look at below. 1....
The more I think about online business in general – and especially online sales strategy – the more it connects back to what I learned when I had a bricks and mortar Planet 13 clothing store. Online and offline businesses – are they really that different? Attracting...
